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When CX Value Is Hard to Find: 3 Truths You Need to Hear if Your CX Program Isn’t Moving the Needle

InMoment XI

Truth #1: Stagnant Programs Are Only Measuring and Managing Experiences. In a similar fashion, managing experiences only focuses on understanding the customer or reacting to their interactions. But how does this ensure that customer problems are solved not just in one case but in all future iterations?

Fashion 493
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Don’t Do Digital Transformation, Design It

Storyminers

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. People management and ways of working need to be overhauled, Wittenstein said.

Culture 147
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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Why You Need To Design CX Change, Not Just Do It

Storyminers

Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change. Wittenstein agreed that with the arrival of more technology at the front end of engagement, marketing and customer experience are aggressively coming together.

Culture 113
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Don’t Do Digital Transformation, Design It

Storyminers

Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. People management and ways of working need to be overhauled, Wittenstein said.

Culture 100
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Deliver Your Food, And Your Customer Experience, The Right Way

Second to None

These brands earn their profits solely from the restaurants, with no added charge to the customers. The new-delivery model connects customers with restaurants in a similar fashion, but on top of that they also take care of the delivery process, opening the amount and genres of restaurants available to consumers.

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How Can Your Retail Brand Compete Against Amazon?

Second to None

Organizations that provide a unique, individualized value to their customers, both within their brick-and-mortar locations and online, will always have a place in this landscape, because the sheer size of Amazon prevents them from reaching individuals in this fashion.

Retail 54