Fri.Mar 26, 2021

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Guest Post: How to Make a Company Culture Video That Wins Your Customers’ Hearts

ShepHyken

This week we feature an article from Victor Blasco , CEO of Yum Yum Videos. He writes about how creating a company culture video helps your business to build stronger relationships with your customers. When we think about the advantages that small business es hold against big compan ies, the first thing that comes to mind is the close relationship with their customers.

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5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued. Before we get into the rules, it’s essential to know what you’re aiming at and why.

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How to Maximize Engagement on Your Next Product Launch with Facebook Messenger

Conversocial

What is the goal of any product launch? To make sure as many potential customers know about it as possible. It’s never quite that simple though, there are always improvements that can be made to achieve the perfect balance of excellent ROI, low CPL and high sign-up rate. In a lot of digital marketing, brands are stuck trying to find and target the ideal leads until they can get an email address, phone number, or any form of contact details.

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Customer feedback: the core of community-led growth

inSided

You know all about product-led growth (PLG) already. It’s been ruling the SaaS world for years. But there’s a new kid on the block: Community-led growth. And it’s about to take off. More and more B2B companies are starting to realize how building communities contribute to their bottom line, reduces costs, and drives growth. Even VC firms have opened their eyes to community, with Grayscale stating that “we have been seeing a big underground trend emerge in our portfolio companies – growth coming

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Manual Call Reviews? There's a Better Way!

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 If so, this webinar is for you! What was once a common practice in the call center is now a barrier to success. Manual call monitoring is no longer an option if you want to proactively coach your agents to ultimately improve the customer experience using data-driven insights. Join this webinar with Angie Kronlage and April Wiita of Working Solutions to discuss how you can modernize outdated, manual call review processes through the power of autom

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Hero Digital and FullContact bring personalization to anonymous visitors with the Adobe Experience Platform

Hero Digital

Hero Digital, a leading digital customer experience (CX) company and Platinum Adobe Solution Partner, and FullContact, the industry leader in consumer Identity Resolution as a service, today announced their partnership to provide clients with new capabilities to recognize and enrich anonymous website and mobile app visitors. The new solution, ExP, advances Hero Digital’s mission to humanize customer experience and create value for people — and for the businesses that serve them.

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Are Vaccine Passports A Key Enabler to Help End the Pandemic or Not?

Beyond Philosophy

Welcome to Why Customers Buy, my weekly LinkedIn Newsletter series that explores how customers make decisions. It reveals ways to unlock what customers really want with new concepts and practical tips that drive value. Subscribe today right here. Consider this. You and some friends decided to go to see a movie. As you enter you are asked to prove you have had the vaccine, only people who have had the vaccine can enter.

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Low-code platforms drive enterprise innovation

PK

The future of software is low-code. Gartner estimates that by 2024 nearly 65% of all app development will occur on low-code platforms. There are many reasons for this: software of […]. The post Low-code platforms drive enterprise innovation appeared first on PK.

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Understanding Your Customer Lifecycle in 2021

Totango

Today’s Customer Lifecycle Is Technology-driven. As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search Google, you’re likely to find every other article giving a slightly different opinion. Some information is out-of-date, while some presentations give a partial perspective on the customer lifecycle.

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CS = (Long-term) Sales

Gainsight

According to Wikipedia, a “false dichotomy” is: a type of informal, correlative-based fallacy in which a statement falsely claims or assumes an “either/or” situation, when in fact there is at least one additional logically valid option. Examples include: “You’re either with us or against us” (seems like there are more options…). “Everything is nature or nurture” (science says there are other factors).

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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3rd Party Data – Importance & Implementation

Fox Metrics

Third-party data is the valuable bits of information that one can retrieve for running better ad campaigns. 3rd Party Data: The Process. Third-party data is fetched through indirect sources. Such information is collected from various websites that sell it. The trick is simple. Users browse an e-commerce website. They then go shopping, search for their favorite stuff, and eventually buy what they like.

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5 Ways COVID Taught Us To Collaborate & Persevere as a Team

SaleMove

Glia’s exceptional people and culture of collaboration are at the core of our success. We took a look back at how our team faced COVID-19 and became stronger through the challenges. The post 5 Ways COVID Taught Us To Collaborate & Persevere as a Team appeared first on Glia Blog | Digital Customer Service Explained.

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Top Advantages & Disadvantages of Customer Feedback Surveys

ProProfs Chat

According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services? Are they satisfied with your customer service?

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What is a Go-To-Market Strategy?

SurveySparrow

When you are about to launch a product, a lot of things can come crashing down if you do not properly plan for all exigencies. Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. When there is no go-to-market strategy in place, you will not be able to tell clearly if you are launching at the right time, might not realize that you do not have all the resources required for a launch, or you might even be targeting the wrong set of cust

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Strategies To Outsource Ecommerce Call Center

Magellan Solutions

Call center ecommerce services at Magellan Solutions. The BPO industry in the country has expanded over the years. You no longer have to worry about fully giving up control of your projects. Instead, you could take advantage of outsourcing for your company. Even if the team is under the Philippine BPO company, you are the only one who manages them the way you want.

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3rd Party Data – Importance & Implementation

Fox Metrics

Third-party data is the valuable bits of information that one can retrieve for running better ad campaigns. 3rd Party Data: The Process. Third-party data is fetched through indirect sources. Such information is collected from various websites that sell it. The trick is simple. Users browse an e-commerce website. They then go shopping, search for their favorite stuff, and eventually buy what they like.

Data 52
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Watch: Smart CRM Basics on Customer Behavior Modeling and a CRM Analysis on Babbel

Optimove

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got smart CRM basics on customer behavior modeling and a CRM analysis on Babbel. All previous weekly shows All our videos on Optimove’s Youtube channel. Smart CRM Basics: Customer Behavior Modeling. Download this free guide on how to build your customer model >>. 7 CRM COMMANDMENTS: Babbel.

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5 Ways COVID Taught Us To Collaborate & Persevere as a Team

SaleMove

A year into the pandemic, we look back at how Glia challenged the chaos of COVID-19 to create the most resilient team on either side of the Atlantic. Glia is where it is today—one of North America’s fastest-growing companies and the pioneer of Digital Customer Service—because of our exceptional people and a culture of relentless collaboration. When COVID-19 hit, we knew that supporting our team through the challenging time would become a top priority.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Sometimes Mystery Shopping is not Enough

Ann Michaels and Associates

Mystery shopping has been used by a variety of businesses for decades. Most of the time, mystery shoppers are used to make key evaluations of employee behaviors and to evaluate the customer experience. They evaluate what employers train for. This is used to make sure training is effective and that employees are following guidelines and policies of the company for which they work.

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Top Tips To Keep Your Innovation Practice Alive While Everyone Is Working From Home

Forrester's Customer Insights

During the last 12 months, we’ve talked to many inventive people across companies who are working hard to keep the motivation of their colleagues and teammates high while everybody has to work from home and nobody can hit the office or the innovation lab to collaborate on innovations. Here are some of the top tips […].

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Once you've started to drive CX success, how do you sustain it?

MyCustomer

Loyalty Don't just drive CX success - sustain it.

Loyalty 81
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Forrester’s US Retail Recovery Heat Map, March 2021 — Vaccine Rollout

Forrester's Customer Insights

Every month, we estimate how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating numerous metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. This month, we added a new variable to our retail […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Five ways CX leaders accidentally sabotage their customer experience programmes

MyCustomer

Loyalty 5 ways leaders accidentally sabotage their CX.

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Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H

Forrester's Customer Insights

Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.

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Mar 26 – Customer Success Jobs

SmartKarrot

Role: Senior Manager / Director, Customer Success Location: Remote, Boston, MA, US Organization: MackeyRMS As a Senior Manager/Director of Customer Success, you will manage a team of CSMs as well as own accounts, including renewals and upsells. Develop a Trusted Advisor relationship with the customer’s users, champions, and exec sponsors. Increase customer retention and adoption rates by conducting on-site visits, regular check-in calls, monitoring and completing CTAs, developing success plans.

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The Path To Automation In Europe And Its Impact On The Future Of Work

Forrester's Customer Insights

This report provides tech and business leaders in Europe with a checklist to avoid making the biggest mistakes and develop a solid framework for automation projects.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to Prepare (the Right Way) for Customer Success Software Implementation

ChurnZero

Implementation doesn’t have to be a dread-inducing undertaking that makes you contemplate if it’s even worth purchasing a new tool or switching platforms. We’ve all experienced or have heard secondhand of a software implementation gone wrong – whether it’s perpetually delayed timelines, data mapping nightmares, or miscommunicated requirements – which stirs those uneasy and queasy feelings at the very thought of the task.

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Annual Contract Value (ACV): Everything You Need to Know

SmartKarrot

When it comes to measuring the efficacy of your marketing and sales teams, Account Contract Value (ACV) is an unmissable metric that aids in assessing this. However, most of the managers take a backseat from exploring it to its fullest potential. Now, it could be because they are unsure of calculating it in the most accurate way or because they simply don’t know how to derive value out of it.

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