Advanced Analysis of Nissan’s Customer Acquisition and Retention Program Shows Increase in Sales and Service Scores
InMoment XI
OCTOBER 26, 2017
As an organization, Nissan has pride in their brand and in being innovative when it comes to focusing on and driving their customers’ experience. They strive to deliver a superior experience tailored to customer demographics. “The brand demographic is younger and ethnically diverse at Nissan,” said Dan Morrow, Senior Manager, Market Intelligence at Nissan.
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