SmartMessage Blog

MARCH 24, 2023

ChatGPT is becoming a commonly used tool in marketing. It is already a valuable resource, especially in content marketing and SEO. This article will examine how we can achieve good results in omnichannel marketing and automation with ChatGPT. How Can ChatGPT Empower Omnichannel Marketing Strategies?

Omni-Channel 52

Omni-Channel Marketing e-support How To 52

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing e-support Case Study Resources 52

SmartMessage Blog

MAY 16, 2023

ChatGPT is becoming a commonly used tool in marketing. It is already a valuable resource, especially in content marketing and SEO. This article will examine how we can achieve good results in omnichannel marketing and automation with ChatGPT. How Can ChatGPT Empower Omnichannel Marketing Strategies?

Omni-Channel 52

Omni-Channel e-support Marketing How To 52

Optimove

DECEMBER 19, 2023

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

Strategy 59

Strategy e-support Lifetime Customer Retail 59

InMoment XI

MARCH 25, 2024

Predictive analytics helps identify the most valuable customers and understand their behavior, allowing you to implement strategies that maximize the value these customers bring over their lifetime. Reduce customer churn. Enhance cross-selling and up-selling opportunities. A classic example comes from Amazon.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

Kustomer

APRIL 25, 2022

This can be accomplished by integrating a comprehensive customer experience (CX) strategy throughout their organizations. CX concerns more than just the customer service department; the most successful integrated CX strategy needs to be implemented across departments, from sales to product development. What Is CX Strategy?

Strategy 98

Strategy Company e-support How To 98

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

Strategy 148

Strategy Self Service Customer Journeys B2B 148

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

Marketing 98

Marketing How To Return on Investment e-support 98

Magellan Solutions

AUGUST 16, 2023

If your goal is to keep 80 percent of your present customer base and launch a strategy that improves it to 90 percent, your business achieves 10 percent growth. Some effective marketing tactics are product differentiation and multiple product offerings for the same customer.

Strategy 52

Strategy e-support Call Center Loyalty 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

DemandJump

JANUARY 8, 2021

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision.

Marketing 98

Marketing e-support Conference Social Media 98

InMoment XI

JANUARY 4, 2024

Word-of-Mouth Marketing Satisfied customers become brand ambassadors, sharing their positive experiences through word-of-mouth marketing. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 260

Retail Customer Experience Effort Score Social Media 260

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.”

Marketing 91

Marketing Travel e-support Entertainment 91

West Monroe

FEBRUARY 18, 2024

Now is the time for banks to reconsider their approach to and strategies for consumer lending, transforming the business lines to serve customers more effectively and operate more efficiently than in the past. It's important as ever for banks to proactively invest in their consumer lending businesses to retain (and even expand) market share.

Consumers 52

Consumers Technology Strategy Banking 52

Magellan Solutions

OCTOBER 17, 2023

It is called direct marketing inbound teleservices and affects client retention. So, what is direct marketing? Direct marketing inbound teleservices stand out as the unsung heroes in a world where client loyalty is the measure of success. Discover the power of direct marketing inbound teleservices with us!

Marketing 52

Marketing e-support Customer Satisfaction Customer Retention 52

Totango

DECEMBER 6, 2021

Finally, we’ll propose how these three key insights from 2021 can be combined into a unified customer success strategy for winning results in 2022. The focus fell on individual success managers delivering manual one-to-one customer support, with technology like automated email playing a supporting role.

Strategy 93

Strategy Customer Journeys e-support Customer Success 93

SmartMessage Blog

JUNE 6, 2023

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

Communication 52

Communication Marketing How To Multi-Channel 52

BirdEye

SEPTEMBER 11, 2023

Each location may have different strengths; know what those are and improve the customer experienc e. This makes sharing with various stakeholders, such as executives, product teams, or customer support, easier. This targeted approach allows for more effective problem-solving, better resource allocation, and improved strategies.

Feedback 106

Feedback Strategy Social Media Analysis 106

West Monroe

SEPTEMBER 17, 2023

That might leave you feeling unsure of how to proceed, with questions regarding use cases, benefits, risks—and how you can explain it to your spouse, let alone your Sales & Marketing teams. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing How To Effort Score 52

CSM Magazine

MAY 6, 2024

To truly elevate customer servic e, incorporating details such as flexible pick-up schedules, real-time shipment tracking, and specialized vehicle carriers can make the shipping experience more fluid and user-centric. Strategies for Improved Reliability So, how can auto transport companies achieve improved reliability?

Transportation 52

Transportation Customer Satisfaction Industry Strategy 52

SurveySensum

JULY 26, 2023

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. Recognizing this, many brands have shifted their focus toward customer retention strategies. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. Eric’s favorite motto is “The Customer Experience is Paramount and must be the driving force to any organization.” He also sits on the board of Directors for CSPN.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

ShepHyken

APRIL 28, 2024

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. You can’t ignore the power of personalization, and more companies recognize this valuable strategy.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

Alida

OCTOBER 5, 2017

Joint research released by CMO Council, SAP Hybris and SellingPower magazine suggests it’s sales and marketing who should take joint command. Although it recommends that sales and marketing should spearhead CX strategy, the report found only seven percent of sales leaders and nine percent of CMOs own the CX experience in their organizations.

Sales 140

Sales Marketing e-support Leadership 140

Magellan Solutions

JUNE 14, 2023

E-commerce plays a vital role in business growth. Boosting e-commerce businesses through outsourcing can improve efficiency and the bottom line. Boosting e-commerce businesses is a great strategy to simplify processes. Boosting e-commerce businesses is a great strategy to simplify processes.

e-support 52

e-support Social Media Customer Satisfaction Call Center 52

Horizon CX

DECEMBER 1, 2023

The Crucial Link Between CX and Strategic Goals: Effectively advocating for customer-centric strategies involves aligning proposals with the overarching strategic goals and objectives of the organization. Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

SmartMessage Blog

JUNE 1, 2023

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

Communication 40

Communication Marketing How To Multi-Channel 40

SmartMessage Blog

MAY 16, 2023

Events are among the most essential topics in marketing activities. Physical activities were at the forefront of the marketing world in the pre-internet era. Webinars are especially preferred in the B2B world, that is, in the field of marketing from company to company. What is the Future of Webinar Marketing?

Marketing 52

Marketing e-support B2B Social Media 52

SmartMessage Blog

APRIL 14, 2023

Events are among the most essential topics in marketing activities. Physical activities were at the forefront of the marketing world in the pre-internet era. Webinars are especially preferred in the B2B world, that is, in the field of marketing from company to company. What is the Future of Webinar Marketing?

Marketing 52

Marketing B2B e-support Social Media 52

CSM Magazine

MAY 13, 2024

Access to Global Markets Premium proxies play a pivotal role in enabling businesses to access global markets. This is particularly useful in customer service, as businesses can provide localized support to customers, improving their overall experience. Premium proxies can also help businesses improve their marketing efforts.

Customer Service 52

Customer Service e-support Competitive Advantage Case Study 52

Hallmark Business Connections

APRIL 26, 2021

Nurses Need Human-Centered Customer Experience Strategies. Scale appreciation efforts by enlisting the help of marketing, HR, and communications departments. Marketing and employee relations can be vital in creating a plan and sticking to it. Support nurses’ emotional journeys.

Customer Experience 67

Customer Experience Strategy Healthcare e-support 67

Kustomer

JUNE 8, 2021

The world is rapidly changing and that’s good news for businesses in the e-commerce space. This means it’s more crucial than ever to focus on the e-commerce customer service experience. These new statistics mean there’s a lot of room for growth in the e-commerce sector. What Is E-Commerce Customer Service?

Customer Service 105

Customer Service e-support Self Service Omni-Channel 105

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset. Overall customer health.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. And though direct mail marketing doesn’t provide the immediacy of digital channels, it does offer reach and engagement not often found with email. Know Your Audience.

Marketing 91

Marketing Omni-Channel e-support Comparison 91

Solvvy

JUNE 22, 2022

When they search your website for answers or reach out for customer service or support, they want answers now. Although conversational AI has applications in a variety of industries and use cases, this technology is a natural fit for customer support. Solvvy is the leading conversational AI platform for support.

Self Service 119

Self Service e-support Chatbots Knowledge Base 119

West Monroe

JANUARY 24, 2023

To strike the right balance, we propose three digital-first strategies: Foster an environment that supports sustainable innovation Last year proved to be a course-correction for an industry that counts innovation as a core value: tech. One of the best ways to support such an environment?

Strategy 52

Strategy Innovation e-support Healthcare 52

Kustomer

OCTOBER 20, 2022

In an effort to understand more thoroughly how retail and e-commerce CX organizations were impacted during the 2020 holiday season , and how the customer service landscape shifted compared to the previous year, Kustomer went out and surveyed more than 100 CX professionals. New Normal, New Challenges. CX Throughout the Buyer Journey.

e-support 98

e-support Retail Customer Journeys Wait Times 98