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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers.

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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. How Is Customer Retention Measured? How to Improve Customer Retention. You guessed it!

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How to Choose a Partner for Your CX Program

InMoment XI

InMoment believes that sharing your wins, whether that is increased sales, increased customer acquisition , or increased net promoter score , is the last step in how you prove the ROI of customer experience in your organization. Checkout how you can craft a max-impact CX strategy for a small CX team.

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Social media analytics: Definition, types, and importance

BirdEye

How to get started with social media analytics How to use social media analytics Collect the right data Monitor metrics regularly Visualize the data Make recommendations Frequently asked questions Birdeye: An all-in-one marketing tool. How to get started with social media analytics. Understanding social media analytics.

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Customer Perception: What It Is and How To Measure It

Kayako

The reason is that customer service impacts the satisfaction metrics that influence customer perception, too. How to Identify and Measure Customer Perception. While that feedback is definitely important to pinpoint where your processes need improvement, your data will likely be skewed toward negative comments from unhappy customers.

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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

Graham Tutton (InMoment) and Maxie Schmidt-Subramanian (Forrester) discussed topics such as how to build an ROI model for your CX program and what you should focus on if you think your CX program isn’t perfect yet. For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? What are you doing with it?

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How to Build a Customer Experience Persona

Experience Investigators by 360Connext

In this article, we’ll look at what a Customer Experience Persona is, how to create one, and how to use it when it’s done. If so, you can definitely refer back to these when developing your CX Persona — but don’t make a carbon copy and consider your work done. What is a CX Persona? Customer quotes.