SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Customer Bliss

MAY 9, 2018

I’ve been asked, “How do you persuade top management that customer centricity is not a cost?” ” In order to do so, you must affect change in four areas that shift the mindset of the leadership team and elevate the customer within the consideration set. Pivotal Leadership Shift: Elevate Customers as Assets.

ROI 245

ROI Customer Experience How To Leadership 245

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. Improve customer lifetime value. Reduce customer churn.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Here’s an example from The Beginner’s Guide to Creating an Online Training Program: Measure the Success of Your Program.

ROI 52

ROI Training How To Course 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Integrity Solutions

NOVEMBER 29, 2022

While investing in sales training can produce a range of benefits, all of us in sales know it all boils down to the bottom line. Here are the sales training metrics you should be using to measure your success. How to Determine Sales Training Metrics. How to Determine Sales Training Metrics.

Training 87

Training Metrics Sales ROI 87

Second to None

MARCH 29, 2019

In a previous blog , we looked at evidence that points to a strong correlation between customer experience and return on investment. Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? Choosing a CX Metric to Measure.

ROI 86

ROI Measurement Effort Score How To 86

Lumoa

JULY 10, 2018

Most business leaders believe that customer experience will be the key driver for their company’s competitiveness going forward. However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. And yet still, acting on the customer feedback is hard.

ROI 303

ROI Customer Experience NPS Financial 303

InMoment XI

AUGUST 25, 2023

Choosing the right partner for your CX program is essential for creating a memorable customer experience and increasing customer loyalty. 73% of customers say that a good customer experience is one of the biggest deciding factors for brand loyalty. Let’s dive into what we covered on our webinar.

How To 260

How To ROI Net Promoter Score Measurement 260

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Hopefully, your business has more than one customer.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

InMoment XI

FEBRUARY 12, 2024

In the midst of today’s bustling and intricate business landscape, deciphering the ever-evolving wants and needs of customers can feel like navigating through a maze. What is Integrated Customer Experience (CX)? In short, integrated customer experience is an anti-siloed CX strategy.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

CSM Magazine

JUNE 20, 2023

Every successful business knows that providing quality customer service is essential in getting customers to keep coming back. But when it comes to maximizing ROI, it should be at the top of your list. Moreover, ROI is a metric used to calculate the financial gain or loss from an investment.

ROI 52

ROI Customer Service Marketing Social Media 52

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

“We are dedicated to becoming a customer-centric company.” HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. WHY is this idea of “customer-centricity” so challenging? And this makes sense.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Lithium

SEPTEMBER 20, 2022

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. High level approaches to measurement of ROI. Zooming out to retention and revenue measurement. It’s not often that you get to dive into the minds of some major community nerds, but today you are in luck. Apple Podcasts.

ROI 52

ROI Sales Consulting Measurement 52

InMoment XI

JULY 7, 2022

When customers are looking for a solution to a problem, they will often turn to a company they trust. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. Brand Perception.

Brands 492

Brands How To ROI Social Media 492

Gainsight

OCTOBER 14, 2022

“What is ROI? How do you measure it? Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. Customer Experience .

ROI 52

ROI e-support eBook Roadmap 52

Lumoa

JUNE 30, 2022

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. Lack of good data.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

InMoment XI

OCTOBER 28, 2021

In my last post, we discussed the difference between interactions, engagement, and customer experience. Now, I’d like to dive deeper into customer experience and the role everyone in your organization plays in delivering that experience. You heard me right: not one department owns the customer experience—it’s every department!

CRM 493

CRM Airlines Government ROI 493

Alida

JANUARY 16, 2018

Adopting a relationship-based approach to customer intelligence gathering delivers substantial value and ROI. . In The Total Economic Impact of Vision Critical , Forrester provides a framework for measuring the potential business impact of using an insight community in the Vision Critical platform. For example: 10.

ROI 100

ROI Analysis Customer Centricity Report 100

West Monroe

OCTOBER 19, 2023

But by 2030, they expect digital operations to deliver tangible benefits in the form of speed and flexibility, customer satisfaction, and financial returns. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

Customer Bliss

FEBRUARY 25, 2016

Honoring “Customers as Assets” connects volume and value to customer experience ROI and growth. Your goal as CCO is to unite the leadership team in delivering one-company customer experiences and connecting the delivery to business growth. Here are four elements to grow customer experience ROI: 1.

ROI 100

ROI Customer Experience Effort Score How To 100

Beyond Philosophy

SEPTEMBER 8, 2022

Patterson and her team spoke with the customer service teams, customers, and sales teams. They found that there were many moments where the organization interacted with the customer throughout the journey. Therefore, they viewed the project title as a customer experience innovation, part of a business strategy.

Case Study 97

Case Study ROI Study Customer Experience 97

Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. There are many ways to measure the success of social media at an organization.

Social Media 207

Social Media Measurement ROI Advertising 207

Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? Follow the two steps below to calculate CX benefits: Step 1.

ROI 59

ROI Customer Experience Self Service How To 59

Oracle

NOVEMBER 16, 2020

Make sure to check back each week to learn how Oracle CX customers are driving success and building customer relationships that last. In a responsive selling environment, businesses’ ability to react quickly to customer demands pays off in the form of measurable returns on their respective investments.

ROI 40

ROI Sales Ecommerce Comparison 40

CCO Council

MAY 6, 2014

A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors. There may not be perfect correlations.

Customer Centricity 75

Customer Centricity ROI Measurement Chief Customer Officer 75

Gainsight

JANUARY 26, 2022

In the era of Customer Success 2.0, the solid force of customer-centricity ensures that no department is isolated within your company, certainly not the Customer Success team. CS adds value to all parts of your business, whether Product, Sales, or Marketing. It can make your company a truly customer-centric organization.

Sales 111

Sales Customer Success ROI Customer Centricity 111

Confirmit

JANUARY 8, 2020

A Voice of the Customer (VoC) program can have a measurable financial impact for organizations by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. Calculate your ROI. What Can I Measure With the ROI Calculator? Lower Cost of Sale. Faster Growth.

ROI 52

ROI Self Service Customer Experience Professionals Financial 52

CSM Magazine

MAY 4, 2021

So are the customers’ expectations regarding the personalization of digital interactions aimed at their needs. In terms of digital marketing, ROI relates to the cash spent on a marketing campaign against its results. That said, measuring and improving digital marketing ROI is an entirely different ball game.

ROI 52

ROI Tips Marketing Metrics 52

Think Customers

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 59

B2B Sales CRM Video 59

MiaRec

NOVEMBER 16, 2022

By measuring and maximizing the return on investment on your contact center in general and your Conversational Analytics solution specifically, you can ensure that your call center is as efficient and effective as possible, which can lead to increased sales, happier customers, and more efficient operations.

Call Center 83

Call Center ROI Return on Investment Contact Center 83

Vonage

MAY 8, 2017

This is particularly true in customer service; a rapidly growing business with a stagnant customer service team can become a nightmare scenario. To grow and adapt, everyone needs to understand the business inside-out, and the only way to do this is through consistent, measurable training methods and strong ongoing leadership.

Sales 159

Sales Tips Training Travel 159

Experience Investigators by 360Connext

JANUARY 28, 2020

Forrester, Oracle, and others predict plenty of customer experience challenges for the near future. Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. First, understand the true costs of NOT investing in customer experience. How will you measure success?

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Helpware

JANUARY 31, 2023

Customer connection is often viewed as a more intangible thing than hard data like ROI since people’s feelings and emotions are harder to measure with exact numbers. However, studies show that businesses tend to look far beyond just cold sales rates.

Connections 86

Connections ROI Study Measurement 86

ProProfs Chat

DECEMBER 26, 2019

We’ve all heard way too many times that happy customers are the cornerstones of a successful business. But what exactly does a happy customer mean to your brand? And what do you even mean by a happy customer ? However, there are some ways of measuring customer experience that can be more effective than others?

Measurement 90

Measurement Customer Experience Effort Score Net Promoter Score 90

Think Customers

DECEMBER 18, 2019

In the era of the customer, companies are adopting digital initiatives and making changes to established business models, processes, and systems to become customer-centric organizations. Since businesses are coordinating functions from sales and marketing to customer care, identifying the critical touch points is difficult.

ROI 52

ROI Leadership Financial Data 52

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it? MORE SALES!

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261