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How Support Teams Can Improve Customer Retention

Help Scout

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? For a subscription business, this is a clear and simple metric.

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The Effective way to Sales, Customer Success, and Implementation Handoff

CustomerSuccessBox

A seamless handoff from sales to customer success to implementation is necessary to deliver the promised early value. This is crucial to make your customer’s experience easier. CS professionals must have felt the grunt of a bad transition from Sales to Customer Success. Why are Sales to CS handoffs a tricky stage?

Sales 52
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What are Customer Service Metrics and Why Should I Be Tracking Them?

Ecrion

With so many touchpoints along the customer journey – from initial sale to monthly invoices to product support – evaluating how your business is doing with respect to customer service can be daunting. Read on to learn about the most crucial customer service metrics that businesses across industries use to evaluate their success.

Metrics 55
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SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

That means the customer needs to renew their contract more than once. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are. You may believe that if the customer does not have any problem, the customer will renew the contract.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

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Subscription business model: What, how, and why

BirdEye

And the business gets opportunities to retain existing customers for a longer period. A subscription business model is also a great way for a business owner to navigate difficult times that may bring low sales and profits. The first step to developing an ideal marketing strategy is to know your customers and their journey.