Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty B2C Consumers 26

Lumoa

MAY 19, 2022

Retailers need to assess all of the potential variables impacting the performance of their shopping apps to be successful and customer reviews allow them to collect feedback directly from the source. Ensuring high customer satisfaction levels can help you achieve these goals and place your retail business on a growth trajectory.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

Happy or Not

AUGUST 28, 2023

Business analytics in retail are one of the most powerful tools companies can use to increase customer satisfaction and drive long-term growth. But even though most brands know the importance of collecting data, many are still wondering how exactly they can apply analytics for retail industry to leverage all of its benefits.

Retail 36

Retail Analytics How To Trends 36

SuiteCX

JULY 7, 2017

It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance. What brands do with the data is up to them. What brands do with the data is up to them. Both are from Koji.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance. What brands do with the data is up to them. What brands do with the data is up to them. Both are from Koji.

Loyalty 100

Loyalty Measurement Tools Data 100

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. .

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Happy or Not

JANUARY 3, 2022

Retailers or service providers also need to be able to connect that feedback with other internal data they might have to gain a 360 view of their operations and customers. . Uncovering details like when, where, and why they were happy or not is critical. A glimpse of our future roadmap.

Omni-Channel 69

Omni-Channel Ecommerce Loyalty Programs Roadmap 69

Customer Bliss

JUNE 6, 2018

Before joining Hertz, Eric spent time conducting traditional market research work and realized he had a passion for customers and how we treat them. He also built an NPS program at Avis Budget Group when he was the VP of Customer Insights & Experience.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value. They don’t use the data that customers provide. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

SurveySparrow

JUNE 28, 2023

The true essence of a personalized customer experience lies in tailoring the individual’s journey with your brand to meet their specific needs and expectations. Thus, this personal touch enhances user engagement, and increases the probability of users discovering and listening to new music, thereby fostering brand loyalty.

Industry 52

Industry Tips Customer Experience Healthcare 52

Oracle

APRIL 23, 2019

In this 10th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology. Rand, I hear that you have a customer insight retail analytics solution to show me. So let’s say I was a loyalty manager, there might be things I’m particularly interested in.

Analytics 45

Analytics Loyalty Rewards Programs Retail 45

Forrester's Customer Insights

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Loyalty 32

Loyalty Loyalty Programs Strategy Brands 32

SurveySparrow

SEPTEMBER 27, 2023

Big data and customer experience are inseparable partners in modern business. Big data, which comprises vast customer insights from various sources, empowers businesses to personalize experiences, predict customer needs, resolve issues proactively, create tailored solutions, and fine-tune strategies based on customer feedback.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

CloudCherry

JULY 25, 2018

What better way is there to learn about delivering an amazing customer experience than examining how the best in the business do it? Respondents were asked a series of questions on topics including their customer experience programs , introducing new technology, and optimizing human capital. Optimizing technology.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

SurveySensum

JULY 20, 2023

This will help you identify touchpoints with the friction, take the required action, and improve the overall retail experience. To address this, we have put together a comprehensive guide that provides insights into common pain points in both digital and in-store retail experiences , providing actionable strategies to resolve them.

Retail 52

Retail Feedback How To Self Service 52

Forrester's Customer Insights

JULY 6, 2018

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […].

Analytics 28

Analytics Loyalty Programs Strategy Marketing 28

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. When: July 4 to 5, 2017. Where: London, UK.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. To the Retail Customer Experience Victors, Go the Spoils. Still, a negative customer experience can send shoppers packing.

Retail 52

Retail Customer Experience Self Service Loyalty Programs 52

Forrester's Customer Insights

DECEMBER 20, 2019

Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

Loyalty 29

Loyalty Rewards Programs Omni-Channel Industry 29

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Lumoa

FEBRUARY 9, 2023

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. In the context of customer experience, customer engagement is an essential element in creating strong customer relationships and customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Retently

FEBRUARY 21, 2024

For maximum engagement, use survey channels with high customer interaction, such as: Emails Text messages In-app surveys Website pop-ups Experiment with multiple channels to catch a wider array of customer insights and lessen the bias tied to any single channel. surveys, let’s examine some practical examples.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

PK

MAY 12, 2020

It’s increasingly important that loyalty strategies continue to evolve with customer demand, which means companies looking to re-design or launch a mobile app should keep these guidelines in mind as they incorporate their loyalty programs. In short, mobile empowers brands to engage customers in new ways.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

NobelBiz

JULY 25, 2023

Feedback Forms: Post-call or post-chat surveys and feedback forms provide direct customer insights which are then fed into the analytics system. Data processing ensures it’s refined and ready for insights extraction: Noise Removal: Background noises, hold music, or irrelevant conversations are identified and eliminated.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. putting the customer at the center of your business model.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2022

For example, SKU details may be important for a supermarket or a retail chain, but they hold less significance to a telco, a utility, or a gaming company. Loyalty programs are supposed to enable tailored and targeted forms of customer engagement, via the ability to learn more about the customer in each interaction.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52