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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. But it’s more than that.

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Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

C3Centricity

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? Another company renowned for its customer service is Zappos , an online retailer.

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Do Customer Experience Policies Empower Growth?

ClearAction

Do Customer Experience Policies Empower Growth? Do your policies set free your customers and your employees? Policies are designed to protect, but sometimes they disintegrate — rather than protect — customer relationships. Customer policies and employee policies go hand-in-hand.

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How to Create a Superb Customer Experience on the Web

CX Journey

If you want customers to return to your site, you have to create an amazing customer experience (CX). Everything from the overall design of the pages to customer service to overall functionality plays into CX. If you want to focus on CX and improve your image with your customers, here are 11 key steps.

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Removing the 'Pebble' to Reduce Customer Experience Friction Points

Thematic

We often underestimate the impact of effort on customer loyalty. Yes, product quality matters, but how much effort your customer needs to put in to complete a purchase plays an outsized role. Business leaders today aim to reduce friction by designing proactive, positive customer experiences. But a whole handful?

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. What is Guest Experience? A positive guest experience involves going beyond basic customer service. Guest experiences impact reputation.

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What is More Important: A Good Product or a Good After-Sales Service?

GetFeedback

Or would you stay loyal to your old mobile phone provider if you knew they offer 24/7 support for delightful customer service? Apart from expecting products whose quality matches the prize, customers for years now also expect to find the service providers exactly when they need them. How can you improve your current support system?

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