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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Do Customer Experience Policies Empower Growth?

ClearAction

Do Customer Experience Policies Empower Growth? Do your policies set free your customers and your employees? Policies are designed to protect, but sometimes they disintegrate — rather than protect — customer relationships. Southwest mirrors these high-trust customer policies with equally trustful employee policies.

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7 insurance marketing strategies to help increase revenue

BirdEye

Content marketing A lot of consumers prefer to conduct their own research before buying an insurance policy. So, if somebody is searching for a specific policy or looking for an insurance agency nearby, you can target them and capture those potential leads too. Paid ads also let you target specific keywords and search intent.

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What is More Important: A Good Product or a Good After-Sales Service?

GetFeedback

Customers frequently get rejected after making a complaint due to incredibly strict and narrow warranty policies. One of the reasons why Apple remains the best option for a large number of customers all around the world is precisely their warranty policy, included in the official Apple Care support system.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

Knowing certain products cause this hesitation, reassure customers both online and in-store about return policies. 5. ” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.”

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How to Create a Superb Customer Experience on the Web

CX Journey

Be upfront about your policies and the attention to detail you offer to make sure your customers are happy. Start a Loyalty Program Loyal customers are five times as likely to buy from you again and more likely to forgive an error on your part. Building loyalty takes time and commitment.

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Here’s How to Keep Customers Coming Back for More

Steve DiGioia

Is it low prices, a continual stream of coupons, loyalty programs, or late night operating hours? What about a simple return policy ; a policy where the customer is not forced to espouse the failed merits of the product in order to justify returning the item? But what is it that keeps them coming back?

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