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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

It’s a common struggle to effectively analyze this data, and then leverage it to optimize their customer experience (CX) efforts. What is Integrated CX Integrated CX platforms unify customer feedback signals from a multitude of feedback signals (listed below), blending them into a cohesive whole. Hotel customers are no exception.

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Behind The Scenes Of JetBlue Travel’s Contact Center Strategy

Blake Morgan

      Most companies understand the importance of their frontline workers interacting with customers daily. But how many will build a customer experience strategy around them? It’s all in the name of trust and customer-centricity. Barry and his team meet daily to discuss the previous day’s customer interactions.

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3 Benefits of Knowledge Management for Customer Service

Kayako

Today’s customers increasingly expect personalized experiences from brands, so it is tempting to think that if your customer were having a problem, their first choice would be to get on a live call with customer service. When looking at actual customer behavior, the opposite is true. Customer calls a customer helpline .

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Tipping Point Pressure: 60% Of Customer Service Managers Say This Will Be the “Toughest Winter Yet”

CSM Magazine

Sixty percent of customer service managers say it’s going to be “the toughest winter yet” as they worry about losing customers in the run up to the holidays. Customer confidence is crumbling in the current environment .

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7 Proven Solutions to Address Customer Service Gaps

CSM Magazine

In a competitive market, stellar customer service stands as the cornerstone of a thriving business. As a matter of fact, 49% of customers have left a brand due to poor customer service , as revealed in a study back in 2021. Note that most of these customers were once very loyal to the brands they supported.

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Six Ways to Restore Customer Confidence When Things Go Wrong

CSM Magazine

My research over the last ten years has led to me uncovering a series of six simple, but remarkably effective strategies that will position organizations to keep customers coming back after even the worst has happened. Making an apology to customers after things go wrong is positively related to satisfaction with the recovery.