ClearAction

APRIL 16, 2024

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Whatever is out of sync with customers costs you a lot in tied-up resources and lost opportunities. Therefore, Voice of Customer should be very good at driving changes to the business, accordingly.

Voice of Customer 62

Voice of Customer ROI Customer Centricity Return on Investment 62

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience. " 7.

Tips 296

Tips Culture Exercises Feedback 296

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox?

Tools 80

Tools Customer Journeys Customer Centricity Touchpoint 80

Gainsight

MARCH 15, 2022

How is CS represented in the weekly exec meeting? How much time does CS get in the board meeting? Sometimes finding out if they’re walking the talk is as easy as asking a leader what their definition of a customer-centric company is and getting them to provide real-world examples of what they’ve done that makes them customer-centric.

Customer Success 59

Customer Success Company Chief Customer Officer How To 59

Verint

SEPTEMBER 21, 2017

“Customer experience is moving into the back office’s purview. Next-generation back offices balance customer centricity with operational efficiency,” states Minkara. The challenge is to build customer centricity while still balancing operational efficiencies. Robotic Process Automation (RPA).

Customer Centricity 37

Customer Centricity Insurance Groups Contact Center 37

Zeisler Consulting

AUGUST 10, 2020

One common factor of successful programs, however, is that, much as with the offerings of your organization themselves, you meet your Customers where they are: Different segments require different vehicles for VoC; and even within those segments, different points along the journey require different methods of determining the Customers’ voices.

Culture 93

Culture Customer Centricity Exercises Strategy 93

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience.

Tips 182

Tips Culture Exercises Feedback 182

CX Accelerator

OCTOBER 3, 2019

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience.

Tips 182

Tips Culture Exercises Feedback 182

Lumoa

MARCH 10, 2022

Share positive reviews on your website and social Similar to the above point, sharing positive reviews on your website and social media is a great way to amplify your customers’ voices and make them feel appreciated.  That’s the kind of public transparency that shows customers your brand can be trusted.

Feedback 236

Feedback Marketing Social Media Effort Score 236

ChurnZero

JUNE 14, 2023

Customer insights can enhance your whole business, so look for a platform that integrates seamlessly with your existing tech stack. Also, look for a platform that non-CS people can leverage to meet their specific needs. Operationalize your customer success team. Does your CS team have a dedicated operations role yet?

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

CloudCherry

JANUARY 22, 2020

McKinsey & Company recommends obtaining “journey-centric feedback” from customers, supported by a backbone of technology investments. Such technology solutions “make it possible to tap many more customer voices beyond individuals with whom the business interacts the most. Here’s how to get started.

How To 243

How To Social Media Analysis Feedback 243

Lumoa

OCTOBER 31, 2018

As more industries continue to be disrupted by smaller, more agile, niche specialists who are better able to meet the needs and expectations of customers, larger, legacy businesses are at serious risk of losing relevance with their customers and potentially ceasing to exist. Never underestimate the customers expectation in CX.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journeys 146

Customer Journeys Communication Customer Centricity Social Media 146

ChurnZero

JULY 2, 2020

The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer. Q: How do you know if you’re successfully putting the customer at the center of your organization?

Customer Centricity 98

Customer Centricity Chief Customer Officer Effort Score Sports 98

Customer Bliss

APRIL 27, 2018

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. This can be a painful process, but it is also necessary.

Effort Score 181

Effort Score Survey Customer Journeys Social Media 181

Playvox

SEPTEMBER 30, 2022

Imagine saying this at a meeting with your product team: “Sixty-four percent of our prospects are interested in a monthly billing option instead of an annual option. Going to an internal meeting with a feature request and some customer satisfaction stats isn’t likely to garner much attention. Can we add that?”

Contact Center 67

Contact Center eBook Report Tips 67

CX Journey

MAY 3, 2016

Customer-Centric Culture A customer-centric culture is one that encourages employees to focus on the customer. It begins with executives who are committed to the cause and talk about the customer and the customer experience before sales and acquisition. this impact the customer and his experience?

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

CX Journey

JANUARY 26, 2016

Once you actually meet that current expectation on a consistent basis, customers will want you to elevate the experience to a new normal. That's a true "what the hell is customer experience" culture. what would the customer say? what would the customer say? what would the customer say?

Customer Experience 80

Customer Experience Chief Customer Officer Culture Customer Centricity 80

Lumoa

NOVEMBER 29, 2021

Most organizations, that receive large amounts of customer feedback data, can buy text analytics solutions that help in making sense of the data and transform the chaotic customer voice data into structured info. And yet still, acting on the customer feedback is hard.

ROI 259

ROI Customer Experience NPS Financial 259

Second to None

FEBRUARY 1, 2019

The metric provides an initiative for businesses to gain a deeper understanding of the individual components of their customer experience , and how each aspect contributes to their collective score. In doing so, teams can identify singular elements of the experience that require improvement to meet customer expectations.

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

NOVEMBER 28, 2023

Businesses must recognize and fulfill basic needs impeccably because meeting these expectations establishes minimum satisfaction. Falling short in delivering them can quickly erode customer trust and loyalty. Usability: The product should be easy for customers to use. Performance: Meeting fundamental performance expectations.

Customer Satisfaction 52

Customer Satisfaction Analysis Roadmap Customer Expectations 52

Kayako

NOVEMBER 21, 2018

As a result, the rest of the company relies on information from those teams in order to understand their company’s customers. Encourage everyone in your organization to interact with your customers. A lot of it is likely based on meeting a set goal or KPI. The solution? Take a second and think about what your company rewards.

Culture 120

Culture Banking How To Customer Service 120

ijgolding

APRIL 4, 2016

Using tools and methodologies to improve the ability of a business to meet and exceed customer expectation just made so much sense to me. Why is it so important for businesses today to focus on customer experience? What are some outdated ideas or methods you’ve come across as they relate to customer experience?

Data 120

Data Customer Experience Effort Score Measurement 120

Michelli Experience

MAY 15, 2018

I also mean to look at collective data from customer experience breakdowns to achieve future process breakthroughs. DON’T Rely solely on Quantitative Assessments of Customer Voice –There is more to customer listening than asking them to rate you on a 10-point scale.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

Confirmit

MAY 27, 2019

The Age of the Customer. Customer Obsession. Customer Centricity. Whatever you want to call it, we know that this day and age companies must deliver experiences that truly meet customers’ ever-increasing expectations. Voice of the Customer Voice of the Employee Best Practices.

Call Center 40

Call Center Hotels Conference Travel 40

CSM Magazine

FEBRUARY 6, 2019

During the era of low cost, low value service delivery, measuring advisors purely based on the speed with which a customer interaction could be wrapped up, irrespective of the quality of service or value of the experience, was the priority. But that model has little place in the customer centric market of 2019.

Metrics 55

Metrics Customer Service Contact Center Social Media 55

SurveySensum

MARCH 4, 2021

Now that you are listening and understanding the customers – that’s when the Voice of the Customer comes into play! What is Voice of the Employee (VOE)? Your employees have voices too. . Conduct a customer experience maturity assessment. How frequently should you do a meeting to monitor your progress?

Metrics 52

Metrics ROI Measurement Voice of Customer 52

ijgolding

MAY 23, 2016

When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. The post Customer Experience Measurement – Why it is Vitally Important BUT Badly Done! The site serves 80,000+ visitors per month from 200 countries.

Measurement 148

Measurement Customer Experience Customer Journeys Customers 148

NobelBiz

FEBRUARY 22, 2023

Intuition will not teach you how to optimize your call center operations or meet your key performance indicators. In that case, you can boost customer loyalty and thus increase your customer lifetime value. How to use Customer data analytics? It will not tell you why one business choice is superior to another.

Contact Center 52

Contact Center Analytics Data Call Center 52

ChurnZero

FEBRUARY 26, 2021

At a high level, Customer Success often focuses on adoption, retention, and expansion, which is a full-time job in and of itself. Or if Customer Success has a customer who wants to become more involved in an aspect of product development, they post a request to have a Product Manager or Engineer listen in on the conversation.

Customer Success 59

Customer Success Company Management Roadmap 59

Second to None

AUGUST 28, 2018

Reporting is a huge determinant to the success of a Customer Experience research program because it is one of the last steps that needs to be completed before actually acting on the information you collect. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Report 59

Report Measurement Voice of Customer Leadership 59

SurveySparrow

MARCH 21, 2022

Instead, it is to reaffirm loud and clear that the only way to survive the business space is by meeting your customers’ expectations and managing their experiences. That, my friend, is the very essence and ethos of Voice of the Customer(VoC) surveys. What is the Voice of the Customer (VoC) survey?

Survey 52

Survey Net Promoter Score Voice of Customer Effort Score 52

SmartKarrot

FEBRUARY 25, 2022

Chief customer officers are finding a place on the executive board of some top companies. This is an effort to become more customer-centric and remove internal silos and barriers that lead to fragmented performances. The CCO is more of a voice of the customer in all company decisions.

Chief Customer Officer 10

Chief Customer Officer Resources Marketing Customer Centricity 10

SmartKarrot

JUNE 23, 2022

The VP of customer success can establish long-term growth and make the company profitable in the long run. By increasing the customer lifetime value , the VP of customer success ensures the company is growing rapidly. The VP of customer success needs to be the chief customer voice and deliver results for customers.

Customer Success 10

Customer Success Fashion Metrics Customers 10

ClearAction

MAY 18, 2017

The Temkin report also showed significant advantages among VoC programs that are at the Transfomer and Collaborator (tailoring customer feedback to stakeholders who are diligently engaged in continuous improvement) levels. They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric.

ROI 54

ROI Feedback Survey Financial 54