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Business strategy template examples, plus free downloads

BirdEye

It usually takes into account factors such as marketing objectives, financial constraints, competitive analysis, and customer needs. However, its key function is to evaluate your range of products to determine which to invest more heavily in, which to maintain, and which to eliminate completely from your catalog.

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Philadelphia Insurance Realizes VoC Return on Investment

Confirmit

" — Seth Hall , VP Customer Service. Philadelphia Insurance partnered with Confirmit to design and implement a Voice of the Customer (VoC) program to enable the insurer to gain a line of sight into every part of the customer lifecycle. Customer feedback translates into real changes. ” Says Hall.

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Make Every Day Valentine’s Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.

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What is HappyOrNot Demographics and how does it work? 

Happy or Not

Understanding your customer base is a strategic essential. What are customer demographics? Age demographics categorize customers based on age groupings of 10 years, e.g. 25-34, 35-44, providing insights into preferences and behaviors associated with different age groups.

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Acquisition Marketing in a Recession? Here’s How

Optimove

But during a recession, acquiring new customers can be an even trickier endeavor. The challenge: With more businesses vying for consumers’ attention, the cost of acquiring new customers is rising. Here’s how: Acquiring higher-value customers Create effective, lookalike audiences. Understand customer demand.

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[Report] Are Chat Bots the Future of Service?

Alliance by IFS

See why more companies are trading in live support for these conversational agents to deliver greater value to their shareholders and customers. With today’s customers demanding instantaneous service, more companies are trading in live support for these conversational agents to deliver greater value to their shareholders and customers.

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Email Deliverability 

Optimove

Guide to Advanced Customer Segmentation Download Now>> Why is email deliverability important? If you focus on improving deliverability, you will maximize the return on investment (ROI) of your email marketing campaigns. Download Now How can Optimove’s email deliverability solution Help You Grow Your Business?

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