Optimove

MARCH 28, 2023

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

Marketing 52

Marketing Return on Investment Analysis Social Media 52

Integrate.ai

OCTOBER 1, 2020

It’s an honour to be working with an amazing team that rejects the idea that business value and privacy are mutually exclusive, and I’m excited about what our Signals-based approach makes possible. The post From Data to Signals: The evolution of customer insights appeared first on integrate.ai.

Customer Insights 52

Customer Insights Data Consumers Connections 52

ProProfs Chat

JANUARY 18, 2022

Market research questions can help you capture the best insights when you are up for launching a new product or a feature. Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys ? Education level.

Marketing 97

Marketing Survey Feedback Customers 97

InMoment XI

JANUARY 4, 2024

Customers are more likely to choose a brand that provides not only quality products but also a memorable and positive overall experience. Word-of-Mouth Marketing Satisfied customers become brand ambassadors, sharing their positive experiences through word-of-mouth marketing.

Retail 260

Retail Customer Experience Effort Score Social Media 260

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. This doesn’t mean that you can’t use those insights or that they aren’t valuable.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

Gainsight

OCTOBER 22, 2018

For the last six years, we’ve been on a mission here at Gainsight to spread the word about Customer Success as the only way to drive sustainable growth in subscription businesses. The Customer Success Movement in 3 Acts. And the reason why is simple: to the customer, you’re all one company. It made a ton of sense.

Sales 95

Sales Marketing Customer Success Customer Insights 95

Integrate.ai

OCTOBER 1, 2020

It’s an honour to be working with an amazing team that rejects the idea that business value and privacy are mutually exclusive, and I’m excited about what our Signals-based approach makes possible. This allows us to correlate group behaviours observed by different organizations, without requiring (or knowing about!)

Customer Insights 52

Customer Insights Data Consumers Connections 52

Forrester's Customer Insights

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer Base 61

Customer Base Data Customers B2B 61

InMoment XI

NOVEMBER 20, 2023

The Benefits of AI Customer Experience The integration of Artificial Intelligence (AI) in Customer Experience (CX) strategies brings forth a multitude of advantages for businesses and their customers. Enhanced Customer Insights AI-driven CX analysis enables businesses to gain a profound understanding of their customers.

Customer Experience 324

Customer Experience Strategy Chatbots e-support 324

Comm100

APRIL 10, 2024

AI algorithms comprehensively analyze historical data to predict the needs of the customer, their habits, and buying intent, while also offering targeted recommendations that are much more likely to result in a conversion. Optimizes workflows to create a better, quicker service.

Customer Service 212

Customer Service Chatbots Analytics Customers 212

Gainsight

MAY 13, 2021

If one thing is abundantly clear, Customer Success has grown tremendously, both as a function and an industry, in recent years. According to the newly published “2021 Market Guide for Customer Success Management Platforms,” Gartner has seen a “steady growth” over the past five years in the number of inquiries they’ve received on the topic.

Customer Success 52

Customer Success Marketing Management Transportation 52

Chattermill

NOVEMBER 11, 2019

How to Share Customer Insight Across an Organisation. customer experience. When it comes to helping teams build customer-centric products, a big part of that is figuring out how you can help communicate more effectively and efficiently insights about customers. Growth Marketing at Chattermill - A.I

Customer Insights 40

Customer Insights How To Customer Centricity NPS 40

Lumoa

DECEMBER 19, 2023

From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience. Detect liked or disliked product or service features AI for sentiment analysis is a game-changer, not just for marketers.

Analysis 208

Analysis Social Media Trends Feedback 208

Bob Hayes

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Data 84

Data Marketing Healthcare Effort Score 84

SurveySparrow

MARCH 24, 2024

It involves a comprehensive exploration of customer needs, pain points, and expectations. During this phase, extensive research is conducted to gather insights from customers, industry trends, and market analysis. Gathering Customer Insights A key aspect of the discovery phase is collecting customer insights.

Tools 52

Tools Feedback Multi-Channel Analysis 52

Bob Hayes

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Data 81

Data Marketing Healthcare Effort Score 81

Lumoa

MARCH 8, 2023

This prevents mistakes and keeps competitors from stealing market share. Granular and Refined Insights are Valuable While telcos spend a lot of money on gaining customer insights, they often just end up in a report, and little action is taken. There is value in slowing down and evaluating before launching new products.

Industry 208

Industry Customer Centricity Telecommunications Feedback 208

2020 Research

FEBRUARY 27, 2023

We listened to our customers and realized that while “Schlesinger Group” reflected our family business origins and focus group expertise, it didn’t encompass the full scope of market research solutions we bring to customers every day. The secret sauce of market research has always been human connections.

Brands 98

Brands Groups Connections Innovation 98

ProProfs Chat

APRIL 16, 2020

If content is the king, it owes its realm to good customer feedback. With the in-depth knowledge of the user’s perspective, the content marketing strategy gets closer to its goals, and online surveys are great to obtain this knowledge. Reasons & Ways to Use Surveys for Content Marketing. Create Happy Customers.

Survey 52

Survey Marketing How To e-support 52

Optimove

MAY 18, 2020

This year, Gartner recognized Optimove’s development and advanced it from the “Niche Players” to the “Challengers” quadrant in Gartner’s Magic Quadrant for Multichannel Marketing Hubs (MMH). Cautions are items that marketers should take into account when evaluating a vendor.

Marketing 52

Marketing Report Call Center Travel 52

Lumoa

APRIL 7, 2022

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on.

NPS 208

NPS Net Promoter Score Industry How To 208

Forrester's Customer Insights

JULY 30, 2021

In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

Feedback 69

Feedback Management Marketing Analytics 69

SurveySparrow

JUNE 20, 2023

Therefore, this proactive approach allows you to identify emerging trends, spot areas for improvement, and promptly address any customer pain points. Therefore, this level of granularity allows businesses to tailor their marketing strategies and create personalized experiences that resonate with specific customer segments.

Customer Journeys 52

Customer Journeys Net Promoter Score Customer Experience Social Media 52

Lumoa

FEBRUARY 14, 2024

Watch the webinar replay of Redesigning CX programs: Enhancing the Way We Listen, Analyze, and Engage with Customers to learn more. External factors like market demand, pricing trends, or competitors’ initiatives can arise at any time, setting off a chain reaction that affects your overall CX. But CX very rarely deals in absolutes.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Personalized marketing automation. That makes sense intuitively – no one wants marketing material sent to them that has nothing to do with their needs.

CEM 186

CEM CRM ROI Survey 186

Blake Morgan

OCTOBER 17, 2023

According to Kelly, so many businesses are still providing a one-size-fits-all customer experience, but this isn’t what customers want anymore. These days, they seek personalization more than ever when shopping, using services, and receiving customer care. So, how can we get it right?

Customer Experience 52

Customer Experience Call Center Loyalty Groups 52

Kustomer

SEPTEMBER 3, 2020

Gabe and Nate provide valuable insights on change management and how companies can evolve and thrive in the new market. Customer service is still a relatively new department and career path. The Importance of Listening in Every Stage of a Customer’s Journey. As the market and customer changes, companies change.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Alida

JANUARY 22, 2018

So beyond the cache that comes with being an early adopter with money to burn, what’s the appeal to Pelaton’s enthusiastic fan base? Pelaton’s loyal customer base can be attributed to following the playbook of successful “cult brands.” The company found a niche and used customer insight to inform its decisions.

Brands 100

Brands Customer Insights Connections Consumers 100

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Personalized marketing automation. That makes sense intuitively – no one wants marketing material sent to them that has nothing to do with their needs.

CEM 170

CEM CRM ROI Survey 170

Lumoa

JUNE 14, 2023

Instead of sweeping the problem under the rug, Domino’s took a revolutionary step by listening to the grumblings of its discontented customer base and addressing their concerns head-on. This initiative not only gave customers a voice but also helped Starbucks gain a better understanding of its customer base.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

SurveySensum

DECEMBER 22, 2022

Did you know Zara doesn’t spend a penny on marketing? And yet, it has the most loyal customer base. . – Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . Voice of Customer (VOC) – Brief.

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

ChurnZero

JUNE 14, 2023

As your sales team is in the business of influencing prospects to buy, the customer success team influences customers to stay and should understand why your accounts churn, renew and expand. In a growing market, your sales team takes the lead in bringing in new sales. Does your CS team have a dedicated operations role yet?

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

Alida

JUNE 27, 2016

The lively discussion included Celia Tombalakian, senior director of global consumer insights and product development at Elizabeth Arden New York, Melissa Saroff, senior manager of marketing and research at the New York Post, and Catherine Makk, VP of global insights at HarperCollins Publishers. That’s quickly changing.

Software 145

Software How To Exercises Feedback 145

Comm100

MARCH 2, 2022

In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

Customer Expectations 130

Customer Expectations Net Promoter Score Effort Score Policies 130

ChurnZero

APRIL 12, 2022

A CCO can help create a culture that makes the customer a top priority, ensuring that departments work together to offer an elevated customer experience at every touchpoint. For example, your sales and marketing teams may create amazing customer experiences at their own touchpoints, ranging from brand awareness to conversion.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

SurveySparrow

JUNE 30, 2023

Armed with a deep understanding of customer behavior and market trends, they bridge the gap between the company and its target audience. By leveraging their expertise, customer experience specialists drive customer satisfaction and retention, ultimately boosting the company’s bottom line.

Customer Experience 52

Customer Experience Customer Journeys Self Service Customer Centricity 52

SurveySparrow

JUNE 28, 2023

Furthermore, personalization offers insightful data that can shape strategic decisions, improving product offerings, marketing strategies, and overall business operations. Thus, it fosters customer engagement, driving an uptick in conversion rates. Here are a few examples: 1.

Industry 52

Industry Tips Customer Experience Healthcare 52