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Smart CRM Basics: Relationship Marketing

Optimove

And, even more important – it’s the most basic step you need to take in order to start doing CRM Marketing the right way. But we’ll just say that when done right – Relationship Marketing can increase your Customer Lifetime Value by 33%, and contribute even more than that to your brand’s bottom line revenue.

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Data Management Platform (Definition)

Optimove

Optimove is the world’s leading Relationship Marketing Hub, with an actionable Customer Data Platform at its core it combines the most advanced CRM marketing technologies with an automated customer marketing orchestration platform. The result is maximized customer retention, loyalty and lifetime value.

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6 Customer Retention Strategies That Keep Customers Coming Back

ChurnZero

If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one. Invest in Customer Service. Upcoming Webinar.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

To further complicate things, the term “customer experience” is often thrown around as if it’s universally defined. But based on who you talk to in an organization, CX often doesn’t have a universally understood definition of success. This will lead to keeping more customers and maintaining more loyalty with at-risk customers.

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How do Clients rate Your Post Sale Customer Retention Performance?

One Millimeter Mindset

How would you rate your own customer retention performance? That critical time-period, the post-sale handoff of the contract for execution, involves more than a digital document passing through a CRM. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention.

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Kilo Health on Optimove onboarding: “Pleasantly shocking process with little development required.” 

Optimove

In a digital landscape brimming with health and wellness apps and platforms, retaining customers has become a pressing concern for Kilo Health. The success of the company relies heavily on its customers’ commitment to healthier lifestyles. It empowers Kilo Health with a much-needed platform to bolster customer retention.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRMCustomer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? They can be categorized by Customer Profitability, Customer Knowledge, and Customer Well-Being. Lynn Hunsaker.