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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? What should you invest in—CRM or CEM? What is CEM?

CEM 281
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Set Up Your HubSpot CRM Like a Pro with Partner Support

CSM Magazine

HubSpot is one of the top CRM platforms currently available on the market. Thousands of businesses around the world are adopting the system and supercharging their sales, marketing, and customer service. Setting up the HubSpot CRM is not beginner friendly, and if you make any mistakes, it could cost you valuable time and money.

CRM 52
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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. But how do you know if you have dirty data lurking in your CRM software?

CRM 250
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Best Sales Productivity Tools to Boost Efficiency

SurveySparrow

Simply put, the right combination of sales tools can skyrocket your productivity levels. Of course, there is no universal set of tools that will help 100% of sales professionals become more productive — too much depends on the exact business specifics. They range from CRMs and lead generation to analytics and AI helpers.

Tools 52
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Streamlining Customer Service Processes with Advanced Workflow Automation Tools

CSM Magazine

Customer service processes have evolved dramatically with the advent of advanced workflow automation tools. These innovations provide a robust solution to the age-old challenges of managing customer interactions efficiently.

Tools 52
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Attempting to retrofit your CRM to accomplish this strategic initiative is likely an exercise in futility. Yeah, we said it.

CRM 90
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B2B Customer Success and Customer Relationship Management

TeamSupport

Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Drawing the line of what is and isn’t part of the CRM experience can be difficult.