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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.

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How to Conduct a Social Media Audit

NetBase

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

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Identify Your Social Media Maturity & Advance Your Social Marketing

NetBase

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

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How to Calculate the ROI of Customer Experience

Opinionator

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Methods and Steps in Calculating the ROI. CX ROI Calculator.

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Five Steps to Increase Live Chat Adoption

Comm100

Of course not – you’d greet them warmly and ask what help they needed. Now more than ever, customers are using social media to reach out to companies – especially where they need urgent help or advice, or they need to complain about a product or service. Download Now. Be Proactive. Have you tried any of these methods?

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Five Steps to Increase Live Chat Adoption

Comm100

Of course not – you’d greet them warmly and ask what help they needed. Now more than ever, customers are using social media to reach out to companies – especially where they need urgent help or advice, or they need to complain about a product or service. Download Now. Be Proactive. Have you tried any of these methods?

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Is it Time to Do Away with Market Research Departments?

C3Centricity

Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. It also allows the measurement of its ROI.

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