Transform Your B2B Company From A Product-Centric Culture to Customer-Centric Culture with Sami Nuwar – CB79
Customer Bliss
NOVEMBER 28, 2017
How do you transform the culture and operations of your company to benefit the lives of your customers? Sami and his colleagues in the C-Suite wanted to know what customers really thought of American Bath Group. The customer journey map was used as a culture and leadership uniting tool. What did they value?
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