Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ShepHyken

JUNE 9, 2024

Customer Loyalty Stats in 2023: Loyal Customers Spend More! by Jeff Beckman (The Tech Report) Consumers do not usually just focus on the function and appearance of a product when purchasing products. My Comment: There is a theme to this week’s Top Five articles: customer loyalty. Here are my top five picks from last week.

Sports 78

Sports Customer Service Travel Loyalty 78

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59

Loyalty How To Banking Airlines 59

CX University

MAY 16, 2023

A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect. In addition, employee engagement is also a critical factor that affects the customer experience.

Employee Engagement 98

Employee Engagement Engagement Customer Experience Advertising 98

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ECXO

JUNE 11, 2023

How do they consume content? It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. How do they consume content? Incorporate interactive elements – interactive elements can engage users and create a more immersive experience.

B2B 380

B2B B2C Touchpoint Customer Journeys 380

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. The more widely points can be earned and burned, the greater the proportion of customers that can be engaged.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

NetBase

MAY 23, 2019

How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? The longer consumers must wait for an answer – particularly when things are going wrong, but not only then – the more likely they will find another brand to do business with in the future. Here are some ways!

Travel 56

Travel Customer Care Hotels Touchpoint 56

Maru Group

APRIL 22, 2021

By Vik Sood, Senior Vice President, & Patrick Tillman, Senior Research Manager, Consumer Goods and Services | April 22, 2021. Continuing with our 3-part series on HENRYs, those High Earners who are Not Rich Yet, we discuss a topic that appears close to the hearts of this group – Travel.

Travel 52

Travel Hotels Financial Groups 52

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

Customer Service 60

Customer Service B2C B2B Travel 60

Calabrio

OCTOBER 19, 2022

Ensuring Safety and Offering Additional Engagement. Since the weather postponed travel, our team added a half day to the conference. This also demonstrated that even in the face of an unexpected hurricane, we were able to find a way to pivot and create an opportunity for further engagement.

Connections 147

Connections Contact Center Analytics Travel 147

SurveySensum

AUGUST 25, 2023

What came first: the engaged employee, or the happy customer? This dynamic relationship, often influenced by a CSAT platform , can significantly shape the outcome So today, let’s look at the human side of strategy: How does employee engagement impact customer satisfaction , and how can you benefit from this interaction?

Employee Engagement 52

Employee Engagement Customer Satisfaction Engagement Loyalty 52

SuiteCX

MAY 25, 2016

However, there is some finesse required to engage with customers in this era of full inboxes and time-starved days. True engagement requires a dialogue between customer and company. Several companies are getting it right when it comes to engaging with customers. Create compelling content. Personalize your communications.

Case Study 100

Case Study Study Customer Engagement Engagement 100

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Contextual relevance drives customer engagement. There is huge market pressure to make great deals.

Travel 40

Travel Hospitality Customer Journeys Examples 40

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. How some of the world’s largest travel brands are using social listening to help identify content strategy and program initiatives.

Consumers 64

Consumers Marketing Social Media Analytics 64

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? Personalization at Scale : This technology enables you to treat each customer as an individual, offering personalized experiences that resonate and build loyalty. Engagement Through Feedback Surveys : Implement feedback and feature request surveys.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

ijgolding

FEBRUARY 3, 2015

We are living in a world where consumer expectation is changing as rapidly as ever before. All around the world, this change in consumer expectation […]. New technology is enabling people to do what they want, when they want to do it, wherever they happen to be. We crave speed, simplicity and consistency in our interactions.

Hotels 120

Hotels Case Study Study Travel 120

TechSee

JUNE 16, 2022

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Optimove

NOVEMBER 7, 2022

That moment when your future brand advocates are presented with your app’s core values, and, suitably impressed, they’ll be happy to share their personal details. In a world where consumers are increasingly mindful of privacy and how their personal information is used, showing that it can create positive experiences for them is critical.

Engagement 52

Engagement User Experience Banking Hospitality 52

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. Nominate excellence in CX!

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

NetBase

JULY 22, 2020

Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. What luxury consumers really want from brands. consumers believe luxury brands should engage in manufacturing practices that are environmentally friendly.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Optimove

DECEMBER 19, 2023

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

Strategy 59

Strategy e-support Lifetime Customer Retail 59

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

SurveySparrow

JANUARY 7, 2021

In fact, brands started to put more attention on improving their customer engagement. According to Salesforce, 80% of consumers said, the experience is as important as products. . Customer Engagement in Pre-Covid World. Building an engaged customer base requires internal effort. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

InMoment XI

JANUARY 16, 2024

These agents can engage in text-based or voice-based conversations that provide assistance, answer queries, and guide users through processes. Operational Efficiency and Resource Optimization Contact center AI solutions streamline operational workflows by automating repetitive and time-consuming tasks. The simple answer is no.

Contact Center 260

Contact Center Virtual Agent e-support Chatbots 260

Optimove

DECEMBER 12, 2019

Optimove’s VP of Marketing, Amit Bivas , kicks off PostFunnel Summit with an overview of today’s consumer, marketer, industry and the overarching challenges we’ll be discussing throughout the day. Panel: Deconstructing the Modern Consumer. Modern consumers know what they want, and expect the brand to know it as well.

CRM 69

CRM Ecommerce Travel Fashion 69

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs. But not anymore.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

ENGAGE.cx

MARCH 9, 2017

Part 2 – Creating Loyalty with Customer Experience and Location. Click to download The New Loyalty 3 part series. However, brands are beginning to realize that creating an improved purchase experience rarely guarantees loyalty…and may just increase shopability. Loyalty and the influence of Location. Go to Part 1

Omni-Channel 45

Omni-Channel Loyalty Measurement Brands 45

Currency Alliance

NOVEMBER 22, 2016

In recent years, customers have fallen out of love with loyalty programs. Often, consumers belong to a multitude of programs, but carry only the card from their favorite supermarket – for the simple reason that they fail to extract much value from the vast majority. Imagine you live in London and travel to Paris on a business trip.

Loyalty 40

Loyalty Loyalty Programs Travel Metrics 40

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. The implications of this for loyalty programs are very broad, and the penalties for non-compliance can be staggering.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs. But not anymore.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SurveySensum

APRIL 1, 2024

Research indicates a customer trust directly correlates with brand loyalty. Through strategic efforts that range from forming authentic connections with clients to aligning products with consumer values, startups can position themselves as credible alternatives to the tried-and-tested giants of their industries.

Brands 52

Brands Case Study Social Media Feedback 52