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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

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How customer intelligence software helps companies fight the survey epidemic

Alida

Jon Reed, the co-founder of the website diginomica , is sick and tired of surveys. Every customer interaction, no matter how trivial, triggers a survey,” he grumbles in a recently published article. “If If my toothpaste company knew when I finished brushing, they would send me a freaking survey.”.

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How to Create the Perfect Customer Satisfaction Survey: Questions, Tips & Templates

Comm100

That is why you need to consider ways of getting feedback from your customers through effective customer satisfaction surveys. 5 Top Benefits of Customer Satisfaction Surveys. 5 Top Benefits of Customer Satisfaction Surveys. How to Create Effective Customer Satisfaction Surveys. How Often Will You Run Surveys?

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Customer Care Today: The top 4 things consumers want you to know

Interactions

Interactions recently surveyed 1,100 U.S. consumers to see what they like when it comes to customer service. Given that 92% of consumers surveyed believed that today’s customer service needs improvement, brands have a big opportunity to make excellent customer service a key differentiator. Here’s what we found.

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Consumer Behavior is Changing, and it’s AI’s time to Shine

Interactions

From conducting more business over video meetings, to doing more shopping via apps and over the phone, people’s behavior and perspective of virtual interactions has changed for good over the past few months. Changing Consumer Behavior. This month, we investigated just how much consumer behavior has changed since the pandemic.

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4 Steps for Businesses to Take Now to Meet Consumer Expectations Post-Pandemic

Interactions

When thinking about preparing your business for post-pandemic, it’s interesting to reflect on the fact that we will all be post-pandemic consumers. When it comes to interacting with businesses, it’s probably safe to say that most consumers have had to rely on digital channels to get things done. 1) Evaluate your current state.

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Not Putting All Your Eggs in One Basket – How Businesses Are Allocating CX Funds

NICE inContact

This is just one of the many insights we discovered when we surveyed more than 900 global contact center leaders about key customer experience topics, including near-term investment plans. Both self-service and agent-assisted channels are being improved in the upcoming year, reflecting ongoing consumer demand for many options.