ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journeys Study Customers 109

Strativity

MARCH 20, 2017

The world’s premier Customer Experience consultancy, Strativity Group, Inc., adds customer experience consultants, expanding offices into the Midwest and New England. the world’s leading customer experience consultancy, announces the addition of Andrew McInnes and David J.

Groups 40

Groups Customer Journeys Automotive Consulting 40

Lumoa

OCTOBER 31, 2018

Customer experience has been a buzzword for several years and is only heating up. Many companies experience numerous challenges in the ares of customer experience transformation. We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Second to None

AUGUST 9, 2019

Human emotion is complex and multi-layered, which makes clearly outlining its role in the customer experience tricky at times. While concrete, customer data can help to mold the basic requirements and expectations of your customer experience, emotion fills in all the intangible gaps. Yet, its importance persists.

Loyalty 83

Loyalty Touchpoint Brands Voice of Customer 83

Second to None

JUNE 5, 2018

A B2B company can only make a significant transformation in service delivery by improving their customer experience platform. This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Second to None

JULY 25, 2019

With new technologies and consumer trends, the concept of customer effort has evolved tremendously over the years. In the current day, customers cannot be bothered to exert any unnecessary energy, and why should they? So what exactly is customer effort and why is it important? Measuring Customer Effort.

Innovation 80

Innovation Effort Score Travel Transportation 80

Second to None

MAY 31, 2018

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization. Customer feedback can impact several different pillars of your organizational structure.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

Customer Care 66

Customer Care CRM Customer Experience CEM 66

CX Journey

NOVEMBER 6, 2014

What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. Bear in mind that often the purchase of a consultant''s time comes equipped with their expert use of various VoC and CX tools. Does your team have an evangelist?

Hotels 171

Hotels Consulting Culture Chief Customer Officer 171

Second to None

SEPTEMBER 25, 2018

Consumer trust is a lucrative yet brittle aspect of any brand’s customer experience platform and the viral potential of negative public relations can instantly tarnish the public’s perception of your organization. However, these enhanced connections do not always have a positive impact on customer relationships. 1] [link]. [2]

Consumers 109

Consumers Brands Social Media Voice of Customer 109

ijgolding

JULY 9, 2018

Where does Customer Experience (CX) ‘sit’ in an organisation? Among other things, I am the Course Director of Customer Experience Management for the CIM (Chartered Institute of Marketing). Bernard Page is an independent marketing consultant, trainer and portfolio marketing director with The Marketing Centre.

Chief Customer Officer 148

Chief Customer Officer Marketing Leadership Groups 148

Second to None

AUGUST 9, 2018

By avoiding what author and CX expert and NPS pioneer Fred Reicheld has labeled, “bad profits,” your brand is positioning itself to establish long-term, positive relationships with customers, and in doing so, establishing the foundation for consistent growth and success. One recent example happened in the telecommunications industry.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

AUGUST 16, 2018

Creating an excellent Customer Experience has become a major differentiator across most industries, but is especially impactful in the financial services space. Nowadays, creating a great experience requires more than training employees to provide exceptional customer service.

Financial 59

Financial Measurement Brands Self Service 59

Customer Bliss

JUNE 22, 2018

The ‘Make Mom Proud’ Standard for How to Treat Your Customers ,” I stopped at Nasdaq in Times Square for a #NasdaqSpeedReads interview with Lyanne Alfaro. How to Create Great Customer Experience . Lyanne Alfaro: Jeanne, you have vast experience in customer experience, which is what this book is about-.

Customer Journeys 120

Customer Journeys Chief Customer Officer Survey Voice of Customer 120

Second to None

OCTOBER 16, 2018

Adopting these novel methodologies as a cog in your brand experience platform can help your team encourage high levels of customer engagement across different points along the customer journey. Meeting customers where they already are reduces the effort it takes to find your brand.

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Second to None

JULY 22, 2020

Overwhelming customer volume, lingering out-of-stocks, and having to adjust to in-store social distancing practices for the sake of employees and customers. Customers are increasingly embracing the notion of not stepping foot inside their local store, which means lost opportunity for connection. Mitigate service delays.

Retail 114

Retail Guidelines Consumers Wait Times 114

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback.

Communication 86

Communication Voice of Customer Call Center Ecommerce 86

Second to None

OCTOBER 9, 2018

If customers are continually getting to this final stage and dropping out before a purchase is made, there may be some glaring issues within your customer experience that need to be addressed. For instance, many brands will force customers to sign-up and create a purchase before checkout. 1,2,3,4 [link]. 1,2,3,4 [link].

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Wootric CX Blog

FEBRUARY 14, 2019

These authors, speakers, thought-leaders and dedicated customer experience professionals have all helped contribute to the widespread adoption of CX, not just as a strategy, but as a higher goal. Why we love Amy: She’s head of Customer Advocacy at MindTouch. Angus Yang. Why we love Augie: He’s the Sr. Plus, his Twitter feed!

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

Strativity

APRIL 19, 2016

Customer experience design and management consulting firm, Strativity Group, Inc. New Jersey based consulting firm, Strativity Group, Inc. This is the beginning of a much stronger bridge of support to our European customers.”. Together we help you deliver the right results for the right customer.

Touchpoint 40

Touchpoint Customer Journeys Consulting Groups 40

Second to None

SEPTEMBER 18, 2018

One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center. Typically, customers will call these helplines to resolve a specific issue and it is vital that your team is striving to reduce as much effort when completing these requests.

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Storyminers

JULY 29, 2016

There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? VP of Customer Experience, Compellon. Annette Franz.

B2C 124

B2C Customer Retention Strategy Brands 124

Second to None

JUNE 14, 2018

Word-of-mouth marketing is a massive tool that is utilized by the best brands in most industries, but how can you set up your Customer Experience to encourage a consistent stream of promoters? Creating a customer journey that encourages high levels of word-of-mouth recommendations is better known as the Net Promoter Score philosophy.

NPS 66

NPS Brands Net Promoter Score Effort Score 66

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

APRIL 19, 2018

Customer Experience measurement can help your team unlock vital information about the way that customers perceive your existing platform. The data provided by these programs can serve as an essential building block to any leading Customer Experience program because it comes directly from the mouth of the consumer. 1,2 [link].

Customer Experience 54

Customer Experience Omni-Channel Ecommerce Voice of Customer 54

Second to None

AUGUST 28, 2018

Capturing consumer feedback data has become an essential aspect of any leading organization’s Customer Experience platform. The practice of consistently collecting customer data is helpful because it grants increased transparency throughout the organization.

Report 59

Report Measurement Voice of Customer Leadership 59

Feedbackly

MARCH 10, 2023

Collaboration is what makes the magic happen, and that’s why aiwifi and Feedbackly have partnered to offer their customers comprehensive customer experience solutions specifically for WiFi networks. Feedbackly is also the only CXM solution that measures customer emotions.

Touchpoint 52

Touchpoint Feedback Net Promoter Score Effort Score 52

Beyond Philosophy

OCTOBER 21, 2021

We know from industry research and personal experience that despite all the attention on it, Customer Experience is either stagnating or not getting the results CEO’s desire. I am also disappointed in the frequency of bad experiences I have had lately, despite the focus on Customer Experience.

Chief Customer Officer 78

Chief Customer Officer Contact Center Call Center Net Promoter Score 78

Second to None

JUNE 12, 2018

Fostering a consistently authentic Customer Experience is a challenge for brands of all different sizes. This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omni-Channel 72

Second to None

JULY 26, 2018

Collecting data on a consistent basis is a key step of providing an excellent experience to your customers. The same way that your organization strives to provide service throughout the customer journey, so too should the vendors that your organization partners with.

Data 54

Data Voice of Customer Analytics Brands 54

Second to None

MARCH 12, 2018

Customer Experience measurement programs usually share the over-arching goal of capturing an accurate understanding of how, when and why customers purchase a product. Despite what they have in common, they could be very different customers once we dig into the details. The five dimensions include: 1. My Motivation. My Attention.

Brands 54

Brands Voice of Customer Connections Customers 54

Second to None

OCTOBER 23, 2018

Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

Second to None

SEPTEMBER 7, 2018

In the modern business-to-customer retail relationship, the first point of contact is typically made online. This means that your digital identity can play a potentially huge role in the way that consumers perceive your brand throughout the rest of the customer journey. appeared first on Second To None.

Brands 63

Brands Social Media Retail Voice of Customer 63

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Anika Zubair.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Second to None

AUGUST 21, 2018

While most Customer Experience leaders already have a program like mystery shopping in place to measure their existing status, developing new programs as new products or platforms are rolled out will ensure that your team stays on message. Our solutions are developed on the basis of solid research and statistical science.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

SEPTEMBER 11, 2018

More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer. Develop a digital identity that contributes to your overall brand experience by providing a unique value and reducing as much customer effort as possible.

Retail 59

Retail Brands Omni-Channel Touchpoint 59