Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Here’s a look at the different tactics retailers are experimenting with—and why consumer insight needs to be part of the mix as companies try new ways of reinvigorating sales.

Retail 100

Retail Apparel ROI Loyalty Programs 100

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. Enhancing customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

SmartMessage Blog

JULY 13, 2023

What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers. How to Improve Customer Loyalty?

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

JULY 6, 2023

Enterprise retailers who personalize messaging in the online shopping cart see an impressive ROI in a matter of weeks in fewer abandoned carts, increased customer conversions, and higher purchase values. Include more payment options  Today, consumers want more payment options at checkout. The benefits are compelling. Bottom line?

Retail 52

Retail Abandon Rate Loyalty Programs Brands 52

BirdEye

NOVEMBER 20, 2023

Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place. It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 62

Software Marketing Multi-Channel e-support 62

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

ENGAGE.cx

MARCH 19, 2017

Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Instant rewards.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Qualtrics

DECEMBER 8, 2020

Equity is almost synonymous with ‘attitudinal strength’ or ‘strength in the mind’ and is a proxy measure for the relative consumer demand for the brand. You can capture this data using consumer surveys , and a series of evaluative questions that assess the relative preference, or ‘wantability’ the consumer has for the brand.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SurveySparrow

JANUARY 5, 2021

We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). You can use both ROX and ROI to form a more controlled and better experience for your company’s success.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. But this was in 2019.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Kitewheel

JULY 15, 2019

At the same time, Forrester found that 70% of customers feel increased loyalty after receiving a great customer experience. As consumers ourselves, we can understand why. Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs. Audit your Data and Technology.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40

SurveySparrow

JANUARY 14, 2020

Retaining your customers can bring in a huge ROI for your business. In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. You need to find them and draft a loyalty program that will incentivize them to spread the word about you and stay longer.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Talkdesk

JULY 31, 2017

We have to continue to support the voice network, and that connection is super important. I think the lines are blurring between the business phone and your personal phone to become just one channel, and it’s a very easy way to connect. So what is the connection between an agent and a customer? It’s getting bigger.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

We have to continue to support the voice network, and that connection is super important. I think the lines are blurring between the business phone and your personal phone to become just one channel, and it’s a very easy way to connect. So what is the connection between an agent and a customer? It’s getting bigger.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Lumoa

JUNE 26, 2023

Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications. But a connected user experience isn’t the only advantage of an omnichannel marketing strategy.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BirdEye

MARCH 10, 2022

Customers are more connected with each other than ever and can find businesses that serve their needs in minutes, if not seconds. How to calculate customer experience ROI What to look for in a customer experience software Get started with Birdeye. Why customer experience is key for loyalty programs.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

NOVEMBER 7, 2023

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. Modern engagement Texting abbreviations can help you connect well with the younger audience. It tells your customers that you are up-to-date and easy to connect with. Detailed analysis by EOD.”

How To 113

How To Social Media Communication ROI 113

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MARCH 30, 2022

In recent years, brands have invested more in loyalty. At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

ClearAction

OCTOBER 1, 2018

“Only 16% of marketers feel their organizations are extremely responsive to the consumer.” “Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.”

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

NOVEMBER 1, 2017

Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire. But this isn’t the main issue.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Currency Alliance

DECEMBER 13, 2018

Our top 10 picks (click to skip through) are: Smarter budgeting: loyalty points receiving less funding in favor of complementary actions. Greater investment to meet consumers’ insatiable appetite for experiences. Loyalty marketing breaking ground in new sectors. Firstly, loyalty tech isn’t as expensive as it used to be.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. The insights gathered from these responses can be invaluable, revealing unexploited avenues for customer acquisition or highlighting emerging trends in consumer behavior.

Survey 78

Survey Social Media Advertising Analysis 78

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

BirdEye

OCTOBER 27, 2023

It encompasses both online users and offline prospects, examining how customer journeys connect with sales funnels. Focus on video marketing Platforms like Facebook, Instagram , and YouTube all have massive audiences who love consuming video content. How to build a winning customer acquisition strategy? Not all these avenues are free.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40