SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Brands 49

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. This means you can focus your marketing efforts where you’ll see the greatest ROI.”. Why should a brand look to create a community?

ROI 52

ROI Connections Marketing Ecommerce 52

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?

Customer Service 65

Customer Service Loyalty Programs Ecommerce Loyalty 65

SmartMessage Blog

JULY 20, 2023

What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. It’s all just a part of consumer demand, and customers still demand the in-store experience. What’s next?

Customer Centricity 73

Customer Centricity Loyalty Loyalty Programs Rewards Programs 73

SmartMessage Blog

JULY 13, 2023

What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. Enhancing customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Here’s a look at the different tactics retailers are experimenting with—and why consumer insight needs to be part of the mix as companies try new ways of reinvigorating sales.

Retail 100

Retail Apparel ROI Loyalty Programs 100

delighted

JUNE 30, 2022

In fact, according to Nielsen , 92% of consumers say they trust earned media (i.e. Here are the broader reasons why referral programs can be such an effective growth strategy for your business. Here are the broader reasons why referral programs can be such an effective growth strategy for your business. High margin growth.

Sales 83

Sales Net Promoter Score Loyalty Programs Ecommerce 83

BirdEye

NOVEMBER 20, 2023

Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place. It offers customizable campaigns, real-time tracking, and powerful analytics, helping businesses to identify key influencers and track ROI. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Optimove

JULY 6, 2023

Enterprise retailers who personalize messaging in the online shopping cart see an impressive ROI in a matter of weeks in fewer abandoned carts, increased customer conversions, and higher purchase values. Include more payment options  Today, consumers want more payment options at checkout. The benefits are compelling. Bottom line?

Retail 52

Retail Abandon Rate Loyalty Programs Brands 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Instant rewards.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ENGAGE.cx

MARCH 19, 2017

Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain. Download the full 3-part series HERE.

Loyalty 40

Loyalty Measurement Brands ROI 40

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Qualtrics

DECEMBER 8, 2020

Equity is almost synonymous with ‘attitudinal strength’ or ‘strength in the mind’ and is a proxy measure for the relative consumer demand for the brand. You can capture this data using consumer surveys , and a series of evaluative questions that assess the relative preference, or ‘wantability’ the consumer has for the brand.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Referrals According to Nielsen, 92% of consumers trust referrals from people they know. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SurveySparrow

JANUARY 5, 2021

We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). You can use both ROX and ROI to form a more controlled and better experience for your company’s success.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

ClearAction

DECEMBER 16, 2017

When you find something that’s a hassle, assess the ROI of fixing it in terms of consequences to your (a) customers, (b) channel partners, (c) employees, (d) financials. It’s harder and more time-consuming at the beginning, but you’ll always thank yourself for making universality integral to your company’s culture.

Omni-Channel 54

Omni-Channel Customer Experience Customer Experience Management Culture 54

SurveySparrow

JANUARY 14, 2020

Retaining your customers can bring in a huge ROI for your business. In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. You need to find them and draft a loyalty program that will incentivize them to spread the word about you and stay longer.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. But this was in 2019.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Why Is Customer Retention Important?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

West Monroe

MAY 31, 2019

While these technologies can make a significant impact when combined together, there are quite a few “low-hanging fruit” use cases where conversational technologies alone can drive significant ROI for financial services firms. Personal Financial Management.

Banking 40

Banking Financial Self Service Chatbots 40

Kitewheel

JULY 15, 2019

At the same time, Forrester found that 70% of customers feel increased loyalty after receiving a great customer experience. As consumers ourselves, we can understand why. Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs. Audit your Data and Technology.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

BirdEye

MARCH 10, 2022

How to calculate customer experience ROI What to look for in a customer experience software Get started with Birdeye. Why customer experience is key for loyalty programs. A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52