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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Why is this important?

Analysis 260
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Turning Customer Feedback into a Competitive Advantage: Insights from Top Brands

SurveySensum

Thanks to the Internet and digital marketing, businesses can now sell to a much bigger audience. Since leaving testimonials and sharing thoughts online is easier than ever, customer feedback can make or break a business. But, what if the customer feedback is negative? All the information you need is at your fingertips.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback! CX professionals know they can share it as constructive feedback (if you’re lucky) or harsh criticism (if you aren’t).

Analytics 208
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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Text Mining: Everything You Need to Know

InMoment XI

In today’s data-driven world, businesses generate and accumulate vast amounts of text data from various sources, including customer feedback , social media, emails, and internal documents. This can include customer feedback, social media posts, emails, online reviews, internal documents, and more.

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The Key to a Great Customer Experience Design

InMoment XI

The customer experience (CX) is crucial for any business that wants to succeed in today’s highly competitive market. A great customer experience can lead to increased customer loyalty, higher customer satisfaction, improved brand reputation, increased revenue, and a competitive advantage. How can brands stand out?

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction. Ignoring Customer Feedback One of the most common mistakes is neglecting customer feedback, both positive and negative.

Brands 378