5 rules for a highly successful customer experience implementation with amazing ROI! – A case study
Beyond Philosophy
SEPTEMBER 8, 2022
It could be increased market share, improved NPS, or higher customer retention. Whatever you choose as the metric, Patterson says, it is essential to get a baseline early so, as you test things, you’ll recognize improvement. In this phase, you also need to get the voice of the customer and the voice of the process.
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