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Is your brand customer first or do you just say that?

Alida

We can all agree customers are critical to a brand’s profitability. Without them, there would be no brand. You can’t put both products and customers first. Why the customer should be your top priority. They think this is all they need to do to fuel growth and retain customers. No business. No profits.

Brands 227
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Before we dive into our remedies, let’s take a look at some of the root causes that could be behind your score going south: Inadequate or Poor Customer Service Many customers tend to be unforgiving if their support experience isn’t up to scratch. And you’re not alone in feeling that way.

NPS 208
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Pizza Brands Are Using Mystery Shopping To Measure Compliance To Brand Standards

Second to None

With the onslaught of fast-casual, point-and-pick pizza chains like Blaze Pizza and MOD Pizza disrupting the homeostasis of the industry, it is important that your pizza brand is observing and responding to these evolving consumer expectations.

Brands 74
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Great Customer Service Is the Basis for Future Brand Advocacy

Kayako

It is no surprise that every business dreams of achieving this state of nirvana: converting every customer into a passionate brand advocate. Brand advocates are customers who passionately and proactively recommend your brand to anyone and everyone within their circle of influence, without any expectations in return.

Brands 120
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The cost of NOT focussing on Customer Experience

ijgolding

If an organisation is to invest any time, resource and investment into the way it manages its interests, then it is quite right to have an understanding of the return on investment into all approaches taken. Only today, UK house builder, Bovis Homes saw their shares plunge as customer service failings dragged down their profits in 2016.

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Is Your Customer Service Team Ready for the Holidays?

Stella Connect

From Black Friday until well into January, your customer service agents will face overwhelming call and chat volumes. Considering the phone and chat speeds we saw last year among leading brands, customers will expect lightning-fast response times. Preparing Your Customer Service Team for the Holiday Season.