InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. Guest experience differentiates your brand. What is Guest Experience? Guest experiences impact reputation.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Oracle

OCTOBER 3, 2019

CX technology turns data into intent-based responses. What if your brand could use the data you have about customers to better target them with intent-based responses? By leveraging technology to improve decision making, financial services brands can not only lower their compliance risk, but they can increase customer satisfaction.

Financial 56

Financial Banking Multi-Channel Travel 56

Happy or Not

OCTOBER 24, 2023

Rapid advancements in technology and shifting consumer behaviors have created a dynamic marketplace. Here are 5 biggest opportunities for retail sales in the coming year: 1. Experiential retail Thanks to technology, retailers can now connect with consumers through traditional media channels and their day-to-day lifestyle activities.

Retail 36

Retail Multi-Channel Social Media Apparel 36

CSM Magazine

SEPTEMBER 24, 2019

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica. First, they need to embrace processes, technology and knowledge to help them deliver the service that customers expect.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

C Space

APRIL 6, 2020

The Brand Move Roundup – April 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. AWMH has pledged $100,000 to this fund,” stated the group.

Brands 52

Brands Hospitality Healthcare Banking 52

Qualtrics

FEBRUARY 16, 2021

Listen to how travel and hospitality organizations are reimagining the guest experience. Vaccinations give travelers hope and a sigh of relief to the entire industry but this will take time, and even still hospitality and travel businesses should be aware of the current trends that may affect them: Guests are more safety-conscious .

Guest Experience 49

Guest Experience Trends Tips Hotels 49

Currency Alliance

MARCH 28, 2023

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Storyminers

MAY 16, 2016

our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. In recent years, other technologies, click and collect for example, have become increasingly popular as a convenience tool.

Retail 113

Retail Omni-Channel Ecommerce Multi-Channel 113

Oracle

DECEMBER 3, 2019

. “Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017,” according to Gartner. Change #3: Multi-channel support is now the rule.

Social Media 51

Social Media Multi-Channel Chatbots Retail 51

SuiteCX

FEBRUARY 13, 2015

6 Overall navigation patterns in travel remain complex, right up until the moment of purchase. Can be correlated with other channels such as email. 11 With such a large amount of information posted on social media sites it is highly likely that someone will be talking about your brand somewhere.

Customer Experience 100

Customer Experience Social Media Customer Journeys Multi-Channel 100

Thunderhead

JULY 15, 2019

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. Covering the full breadth of customer channels and touchpoints (virtual and physical), the potential opened up by an Intent-Driven Journey approach is significant. And equally, the travel provider enjoyed significant upsell.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Smith+co CX

MARCH 20, 2014

As we are all realising however, we’re having to completely re-think this approach since the continued growth of digital and social channels means the customer (a bit like those pesky electrons) can exist in several places at once. And this is very similar to the multi-channel customer journey that we are seeing today.

Multi-Channel 51

Multi-Channel Customer Experience Hotels Customer Journeys 51

Avaya

JANUARY 3, 2017

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

Multi-Channel 52

Multi-Channel Omni-Channel Travel Customer Journeys 52

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Beyond Philosophy

JUNE 1, 2015

Loyalty is built into the program by integrating payments and mobile technology, which appeals to its target audience. The example cited is Starwood Hotels and Resorts where, through its Starwood Preferred Guest (SPG) program, there is a focus on personal leisure travel rewards for high-spending frequent guests. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

LiveChat

SEPTEMBER 23, 2016

Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. For starters, your perception of your product or brand is different from your customers.

Strategy 28

Strategy Marketing Multi-Channel Case Study 28

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

Loyalty 59

Loyalty Trends Data Marketing 59

NICE inContact

MAY 10, 2019

NICE inContact research confirms this trend: Agent-assisted digital channels are gaining ground, with the largest growth in the agent-assisted web chat. SMS and mobile apps also have made gains, though less than chat channels (find more details here ). WebHelp with its CXone platform had just the solutions Swedish Rail needed.

Self Service 27

Self Service Customer Experience Social Media Omni-Channel 27

Grade.us

APRIL 19, 2019

People are more connected than ever, and information travels fast. Another survey found 70% of people change their perception of a brand after they read their reply. 41% say that responses make them feel that the brand cares about them. 35% say it shows excellent customer service, and 22% say it makes the brand trustworthy.

Industry 24

Industry Social Media Multi-Channel Study 24

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Customers interact with brands in various environments.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Avaya

MARCH 24, 2017

Looking back five years ago, 92% of organizations were already working to integrate multiple interaction channels —call it multi-channel, omnichannel, digital transformation—to deliver more consistent, contextualized experiences. Customer Experience is the Entire Brand Journey. The needle is moving in the right direction.

Multi-Channel 53

Multi-Channel Contact Center Omni-Channel Customer Journeys 53

Kustomer

APRIL 16, 2020

Not only is the client’s problem important, but the means, or channel, that your company uses to resolve it should be an additional focus. So I did that, but then found myself actually implementing contact center technology. And you know, for me it was more around I love technology. It’s technology that does a task.

Customer Experience 52

Customer Experience How To Contact Center Airlines 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. 2) Make the case : Winning brands win the hearts of their customers. I’ve included the first two section of the nomination forms submitted by the seven winners.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Currency Alliance

FEBRUARY 26, 2021

The question, now, is how we organize and optimize our marketing efforts to deliver consistency in the brand message, build a loyal base of customers, and increase share of wallet. The next wave of challenges for brands will be related to embracing the marketplaces where customers now spend most of their time.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

CSM Magazine

JULY 14, 2022

Fast-forward to today – soaring household bills, inflation and economic anxiety mean people are again tightening their belts, reducing their spending on travel and subscriptions, hunting for deals and returning more of their purchases. In parallel, the demand for support services has increased exponentially and no sector is untouched.

Engagement 59

Engagement Management Multi-Channel Omni-Channel 59

Kustomer

FEBRUARY 25, 2022

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Lucky for you, there are now technological aids that can give you a boost in this challenge.

Multi-Channel 105

Multi-Channel Omni-Channel Touchpoint e-support 105

Kustomer

DECEMBER 21, 2021

Businesses are realizing that customers want an experience across different channels. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Lucky for you, there are now technological aids that can give you a boost in this challenge.

Customer Experience 98

Customer Experience Multi-Channel Omni-Channel Touchpoint 98

SurveySparrow

SEPTEMBER 18, 2023

A lower CES score indicates that customers find it easy to engage with your brand. Enhancing Brand Reputation Word of mouth travels fast. When you consistently provide excellent customer experiences, your reputation as a customer-centric brand grows. Customization: Tailor surveys to match your brand identity.

Metrics 52

Metrics Net Promoter Score Customer Experience Customer Journeys 52

NobelBiz

FEBRUARY 22, 2023

A good customer experience entails enhancing all consumer interactions with a brand or firm. This circumstance may have sped up the use of digital technologies by five years. And what technologies and trends should contact centers embrace now? In 2020, digital transformations have progressed dramatically.

Omni-Channel 52

Omni-Channel Customer Experience Net Promoter Score Multi-Channel 52

NobelBiz

FEBRUARY 22, 2023

A good customer experience entails enhancing all consumer interactions with a brand or firm. This circumstance may have sped up the use of digital technologies by five years. And what technologies and trends should contact centers embrace now? In 2020, digital transformations have progressed dramatically.

Omni-Channel 52

Omni-Channel Customer Experience Net Promoter Score Multi-Channel 52

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Today, the best experience we receive from any brand becomes our expectation of every brand. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Qualtrics

OCTOBER 10, 2019

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Multiple channels, one customer relationship.

Retail 34

Retail Travel Multi-Channel Fashion 34

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Brands embrace shared environmental goals with customers. Some stars are sticks.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SurveySparrow

JANUARY 2, 2023

Amazing Features- From 500+ templates, and multi-language surveys to answer randomization, question morphing, and multi-file upload, there’s no limit to the features you get with SurveySparrow. White labeling- Make your forms match your brand with custom rebranding (Logo, CSS, Domain, Email, SSL). 3 Zoho CRM. #4 8 SnapEngage.

Multi-Channel 52

Multi-Channel Chatbots CRM Omni-Channel 52