Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

InMoment XI

MARCH 6, 2024

In the spirit of helping teams adopt an integrated CX approach, we gathered some of the best quotes on customer experience: what it means, how rewarding it can be for brands, what it involves, and how to plan strategically. Make a customer, not a sale.” Courteous treatment will make a customer a walking advertisement.”

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

InMoment XI

SEPTEMBER 20, 2023

By Simon Fraser, InMoment + Kirstin Simons, NPSx by Bain & Company NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries.

Net Promoter Score 260

Net Promoter Score NPS Retail Trends 260

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. When customers do hear back, perceptions of your brand immediately improve.

Management 346

Management Marketing Social Media Guidelines 346

Comm100

FEBRUARY 19, 2021

Brands are forever fearing that one viral tweet could severely damage or even destroy their carefully constructed brand image in a fleeting yet far-reaching flurry of complaints. . Empathy creates a personalized and emotional connection. In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’.

Customer Experience 334

Customer Experience Consumers Study Brands 334

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

GlowTouch

MARCH 1, 2021

Share this entry Share on Facebook Share on Twitter Share on Pinterest Share on LinkedIn Share by Mail Connected Cars: How Their Evolution Impacts Consumers & Businesses. Connected cars keep getting more advanced and less exclusive. First Things First, What Are Connected Cars?

Connections 52

Connections Consumers Entertainment Travel 52

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 98

Brands Strategy Social Media Communication 98

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

C3Centricity

JUNE 8, 2020

However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Having spent most of my career in consumer goods, I was invited to share what the hospitality industry could learn from the industry. From ROI / ROR to ROE.

Hospitality 268

Hospitality Customer Centricity Hotels How To 268

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. CX leaders need to present strong business cases for every step of their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ERDM

SEPTEMBER 25, 2017

When brands merge are they diluting the brand message and connection with consumers? With so many mergers and acquisitions recently, you have to wonder what it means for brands and their connection with consumers. Brands] have to demonstrate value to the consumer. But will they?

Connections 40

Connections Consumers Brands Financial 40

Lumoa

DECEMBER 19, 2023

However, manually sifting through and evaluating this feedback can be incredibly time-consuming. Firstly, it is time-consuming and labor-intensive, making analyzing large volumes of data impractical. Traditional manual analysis of extensive text data is impractical and time-consuming.

Analysis 208

Analysis Social Media Trends Feedback 208

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omni-Channel 100

Omni-Channel Retail Consumers Trends 100

Oracle

MARCH 30, 2020

According to cognitive psychologist Jerome Bruner and as reported by Forbes , information presented in a story is 22 times more memorable than facts alone. Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement.

Brands 99

Brands Company Social Media Video 99

Comm100

DECEMBER 12, 2023

Organizations must maintain data privacy and ensure the AI’s responses remain appropriate and aligned with their brand, among other challenges. consumers by Qualtrics, a customer’s feelings were found to be the biggest driver of consumer loyalty. Omnichannel communication isn’t the future – it’s the present.

Trends 204

Trends Innovation Customer Service Omni-Channel 204

NetBase

AUGUST 31, 2020

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this intel can be brand-making, or breaking!

Consumers 70

Consumers Social Media Travel Comparison 70

2020 Research

AUGUST 29, 2022

Rob Berger, Executive Vice President of Global Quantitative Research, and Tom Doulos, Vice President of Client Service Operations at Schlesinger Group, presented a webinar Aug. 11, 2022, on how to build successful brand communities at scale. This can be done through a branded insight community (IC).

Brands 52

Brands Self Service Banking Groups 52

NetBase

APRIL 27, 2020

In present culture, the meme reflects current news, changing moods of the people, as well as trends. And companies paying attention to this have a real opportunity to connect with their audience more than ever. And now brands everywhere are recognizing the power of using them to connect on a deeper level with their audience.

Culture 63

Culture Consumers Social Media Entertainment 63

ShepHyken

APRIL 30, 2024

They are just presented in a way that simplifies the concepts for the reader. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Connect with Shep on LinkedIn.

Entertainment 92

Entertainment Sports Financial ROI 92

Maru Group

NOVEMBER 29, 2021

Brands can play a key role in helping consumers make sustainable choices. Better brand, better world” has been her “north star” for many years. Consumers consistently state high concern, but generally fail to translate that into brand choices. People say, ‘Help me be a conscious consumer. Help me do that.’”

Consumers 52

Consumers Brands Conference Financial 52

Calabrio

JUNE 1, 2017

Consumers have high expectations for a great experience no matter where they interact with brands, therefore businesses are now forced to stop thinking about loyalty in terms of brand name and start thinking of it in terms of experience. Read the full report, Success in The Experience Era: Connecting Customer and C-suite.

Brands 162

Brands Customer Experience Chief Customer Officer Contact Center 162

Blake Morgan

AUGUST 15, 2022

How do you move an iconic brand towards the future? The brand had vast stores of emotional equity, not to mention the familiarity and fondness for its iconic red raisin boxes. But it didn’t have a coordinated consumer marketing strategy and had missed an entire generation of consumers.

Feedback 59

Feedback Brands Omni-Channel Customer Centricity 59

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Anticipate customer needs and staff accordingly.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

Lumoa

FEBRUARY 14, 2024

The internet has no shortage of platforms for consumers to share their unfiltered opinions about businesses. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Adapting your CX to meet these higher expectations can differentiate your brand and the competition.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Lumoa

MARCH 9, 2023

Put simply, it means genuinely caring about the experience your customers have with your brand. By understanding their customers’ needs and concerns, Lush is able to connect with them on a deeper level and create a loyal customer base that values the company’s commitment to ethical and sustainable practices.

Customer Experience 423

Customer Experience Social Media Customers Video 423

SurveySensum

JULY 11, 2023

Finally, your burger arrives, perfectly cooked and beautifully presented. Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Lithium

JUNE 17, 2021

As community managers (CMs) on the Khoros Strategic Services team, our job is to help brands create meaningful connections and trusted communities for their customers. Suffice to say, when we invest so much in creating connections for others, it can be difficult to invest in our own relationships with our personal communities.

Connections 52

Connections Management Brands Meeting 52

Kustomer

JULY 18, 2022

With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Eighty-one percent of consumers under the age of 35 have used chatbots and we anticipate that number to continue rising.

Chatbots 98

Chatbots CRM Connections Multi-Channel 98

NetBase

NOVEMBER 15, 2019

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. And how to find more influencers like them online to connect with before your competitors do!

Consumers 40

Consumers Brands Effort Score Analytics 40

NetBase

NOVEMBER 15, 2019

Consumers are a fickle bunch, with audiences falling in and out of love with brands every minute. So, brand influencers who are genuinely skilled at capturing – and keeping – consumer trust are a rare commodity. And how to find more influencers like them online to connect with before your competitors do!

Consumers 40

Consumers Brands Effort Score Analytics 40

Oracle

SEPTEMBER 4, 2019

With data and tech improvements in all industries, consumers are — rightfully — expecting more and more from the companies they buy from. Oracle research shows that 86% of consumers will pay more for a better customer experience. Omnichannel strategies are key to a connected customer experience.

Connections 71

Connections Customer Experience B2C B2B 71

Comm100

NOVEMBER 15, 2022

It is the third highest reason why consumers switch brands , only sitting behind better deals and superior product quality. A positive customer service experience makes 94% of consumers more likely to purchase. However, although this presents great opportunities to stand out from the crowd, it also poses great challenges.

Strategy 131

Strategy Omni-Channel Contact Center Chatbots 131

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Analytics 64

Comm100

FEBRUARY 18, 2021

Brands are forever fearing that one viral tweet could severely damage or even destroy their carefully constructed brand image in a fleeting ye far-reaching flurry of complaints. Empathy creates a personalized and emotional connection. In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’.

Customer Engagement 130

Customer Engagement Engagement Consumers Study 130