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A knowledgeable, well-trained, professional customer service representative is worth their weight in CX gold!

Innovative CX

For four decades, I’ve been trying to improve the customer experience for organizations in a variety of industries and diverse geographic locations. Having a knowledgeable, well-trained professional customer service representative (CSR) is table stakes for any business, be it B2B, B2C or B2B2C.

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Part 3: Ouch! Solve the pain caused by your current B2B customer support system.

Team Support

But with the right B2B (business-to-business) customer support software, it’s easy for support, sales, and product development teams to all have full visibility into the history of the customer, what products they are using, and what communication has occurred throughout the relationship. Sadly, they do.

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5 strategies for managing customer expectations

Team Support

So in the cases where a customer is asking for something you can't provide, whether that's faster response times or new features (or a trip to the Moon with Wallace and Gromit), your business needs to manage their expectations. To this end, a ticketing management system, or the team behind it, needs to also manage customer expectations.

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.

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Amazing Business Radio: Gregorio Uglioni

ShepHyken

Customer service representatives must have the tools they need, from knowledge bases, coaching, and training to make empowered decisions on how to best serve the customer. Plus, Gregorio talks about how organizations can create a customer service architecture that can help teams provide a winning experience.

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Confusing Customer Service Delivery with Customer Experience Delivery?

One Millimeter Mindset

Throughout that customer’s lifecycle. As a result, customer service represents the degree of interoperability that exists between each of these key components. In today’s digitally transforming customer ecosystems, the customer interacts with people, software, systems and machines.

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Financial Services Remains a People Business: What Global Customer Relations Managers Need to Know

CSM Magazine

Tom Meder, Managing Director at ViewTrade Securities explains why artificial intelligence will never be able to replace humans in driving results in the financial services industry. Coming out of the pandemic, financial services remains a people business. Communication is critical.