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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! of company revenue to 9.1% These numbers are a testament to the effectiveness of well-executed marketing strategies and the ROI of email.

ROI 226
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4 Why is this? They therefore make the perfect target for sweeping reductions. I want to put this right.

Marketing 226
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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It becomes tempting to make wild guesses that just aren’t bringing ROI.

B2B 208
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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. By next year, customer experience will outpace price and product as the most important differentiator for B2B customers. Too many companies focus on customer touchpoints. We all feel it. How do we begin? Let me explain. .

ROI 309
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The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

I believe it is because their ROI is longer-term and often difficult to prove. years) A study from Spencer Stuart among CMOs of Fortune 500 companies found that the average tenure is 4.2 years), with B2B companies (4.4 Why is this? They therefore make the perfect target for sweeping reductions. What a waste of resources!

Marketing 156