Remove Apparel Remove Consumers Remove Innovation Remove Interaction
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Adidas has brought together its brand, media and digital teams so they’re all focused on creating a better consumer experience.

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Are retailers nimble enough to give consumers what they need and want right now?

PK

The first task is to look to consumers and ask, how can we address their most pressing needs? In considering how to help retailers respond to the current crisis, four major themes in consumer sentiment emerge: Consumers are feeling uncertain, stressed, and anxious. Consumers are looking to decrease close physical interaction.

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Augmented World – How AR Transforms Customer Experience

TechSee

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. AR creates a new digital experience that transforms the customer journey into an immersive visual interactive experience.

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The Customer-Centric Compass

CSM Magazine

Introduction Envision a world where every interaction with a company leaves you feeling not just satisfied, but genuinely valued. As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us. Spotting Customer-Centric Companies I. Apple Inc.,

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. Consumers often appreciate the innovative and added value that such collaborations bring. What is Cross-Marketing? What are The Benefits of Cross-Marketing?

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

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Customer Service in the Metaverse: Navigating the Future of Virtual Support

CSM Magazine

Welcome to the dawn of a new era in customer service, where the metaverse is rapidly transforming how businesses interact with their customers. This digital revolution presents a unique set of challenges, from navigating complex virtual worlds to meeting the heightened expectations of tech-savvy consumers.