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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.

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5 Ways Brands use eCommerce Data to Improve Their Customer Service

CSM Magazine

Data can wield tremendous power in the eCommerce race. What is eCommerce data? The kind of data that will drive a successful eCommerce strategy includes customer analytics, which measures the number of visitors, click-through rate, amount of time spent on the webpage, and conversion rates. Analyze CX Relevant Data.

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7 Lessons We’ve Learned from eCommerce Brands on Instagram

NetBase

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. And all things the following eCommerce brands obviously understand well. And so much more.

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The Biggest Challenge for Companies: Lack of Customer Knowledge

CSM Magazine

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Data-driven customer experience strategies are crucial for success.

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5 Ways to Extract Serious Value from Your Transactional Data

Circular Edge

A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic. Marketing can drive demand with personalized messaging in key customers’ preferred channels.

Data 52
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12 Best Intercom Alternatives & Competitors Heading Into 2024

Kustomer

Does the alternative offer key features like analytics, customization, and support at a reasonable cost? Reporting & Analytics Customer satisfaction measurements : Keep a pulse on customer happiness with customer satisfaction measurements, because at the end of the day, how your customers feel about your service is what counts.

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Partners

Optimove

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty. The company is present in all major gaming markets in the world.