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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights.

Analytics 488
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Maximizing Survey Results with AI-Driven Analysis: AI-Powered Surveys and Actionable Insights

SurveySparrow

As evident for a long time, surveys are important for gaining insight and collecting honest feedback. However, some challenges with survey analysis are filtering out biased responses, the inability to capture the full range of customer expressions, and data analysis being time-consuming. But fret not!

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. This segmentation recognizes that consumers’ needs, preferences, and behaviors may vary depending on where they live.

Marketing 260
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Analyzing unstructured data requires more advanced techniques than standard data analysis. Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. Where Does Unstructured Data Come From?

Data 260
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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

Example of sentiment analysis If there’s a lot of data, the categorization can be a very detailed one: instead of personnel, the categories can separate customer support personnel from sales personnel or divide the feedback about personnel into comments about their behavior, knowledgeability, responsiveness, etc.

Analytics 208
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InMoment (integrated) Experience: Changing The Game

InMoment XI

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

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How to Use Customer Sentiment Analysis to Grow Your Business

Playvox

Despite its challenges, it’s critical that contact centers conduct customer sentiment analysis to gain a deeper understanding and meaningful insights into how their brand, products, and service delivery are perceived. What is Customer Sentiment Analysis?