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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.

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Content Moderation for Social Media Marketing: A Business Essential

Magellan Solutions

With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. About 60% of social media users want more control over the posts they see on their feeds. What is Social Media Content Moderation?

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Your CX Playbook for Financial Services

Kustomer

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. Let’s look into it.

Analytics 493
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13 finance review sites for your financial services business

BirdEye

If you want your business to stand a chance in today’s market, you need your customers to sing your praises, both in real life and in the digital realm. But collecting glowing customer reviews and building a 5-star online presence takes consistent, strategic effort. Financial institution and banking review sites 3.

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Top 16 free advertising sites for your business in 2023

BirdEye

How well you reach your customers to pitch your products depends on how effective your advertising is. And it means you have to get selective about how, when, and where you advertise your business. Table of contents What is free advertising? If you had a never ending budget, you’d run ads everywhere, all the time.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals. Let’s look into it.

Analytics 295