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25 Local advertising ideas for local businesses

BirdEye

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. Table of contents What is local advertising?

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

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Top 13 marketing channels for your business

BirdEye

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. B2C marketing channels that help you sell to or connect with individuals are social media channels, paid ads, email marketing, SMS campaigns, direct mail, and mobile marketing.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. A pervasive trend of this year’s Loyalty Magazine Awards was the deployment of niche suppliers to deliver refreshing, remarkable customer experiences. You can see the full list of winners here. Not anymore.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. Advertising low prices or offering endless options are out of date, and customer expectations continue to rise. Your blog, website, and sales deck are pieces of content your customers will read.

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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty. When it comes to the world of marketing and sales, understanding the psychology of your customers is paramount to influencing their buying behavior.

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Social Media Influencers and Your Customer Experience

Michelli Experience

Once upon a time, brands purchased advertisements which effectively influenced prospective buyers. In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., network television, radio, newspapers, and magazines). The rise of social media influencers is well-chronicled.