Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising. Futurum’s Experience 2030 report hammers home the importance of this data when it comes to customer experience.
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