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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. Harvard Business Review) Friction isn’t always a bad thing, especially when companies are looking for responsible ways to use AI. consumers’ perceptions of 221 companies and federal agencies.

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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51
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20 Customer-Centric Companies Led By Women

Blake Morgan

Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. But it’s also challenging to find that balance between leading a company and fulfilling other passions. Guild partners with companies to create benefits programs that enable employees to get college degrees for free.

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla currently holds a satisfaction rating of 96 , outscoring every other car manufacturer company in Net Promoter Score® ratings. And then comes Elon Musk with the Tesla team, creating something different, something we thought couldn’t happen – an automotive startup company. Sporty yet practical vehicle.

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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

CS is a cross-functional sport The customer journey is iterative and continuously evolving, with more touchpoints happening in non-linear and circular motions than ever before. Executive Connection” will be the new CS superpower My second takeaway from TSIA ties right into the idea of CS as a cross-functional sport.

Sales 107
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” KPMG Global Sector Leader, René Vader, says, “If you’re trying to build brand loyalty today, an emotional connection is no longer a nice-to-have, it’s a need-to-have.”

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Next Gen, Next Step.