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JANUARY 12, 2020
About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Without this spark, no journey!
Kerry Bodine
APRIL 19, 2020
To help you drive critical customer-centric decision-making in your organization, I’m hosting a Virtual Journey Mapping Bootcamp on May 19 & 20, 2020. . Day 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges.
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Kerry Bodine
AUGUST 21, 2020
To help you drive critical customer-centric decision-making in your organization, I’m hosting two more Virtual Journey Mapping Bootcamps in 2020: October 7 & 8 . Day 1 will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges.
Kerry Bodine
DECEMBER 30, 2020
And while it feels a bit odd to celebrate 2020 with a “Best of” post, I wanted to share the Bodine & Co. Because as it turns out, customer experience is even more important during a pandemic than it ever was before. Number 9: 5 Steps To Mapping The Customer Journey. What is journey analytics ?
Speaker: Jared Johnson, Director of Product Strategy, Kin + Carta
Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. Thursday August 13, 2020 11AM PDT, 2PM EST, 6PM GMT.
Experience Investigators by 360Connext
SEPTEMBER 21, 2021
The brands that do pay attention to the details of the experience they deliver are the ones who disrupt markets, gain more customers through referrals and word-of-mouth marketing, and keep their customers happier, for longer. These are opportunities to deliver a positive experience and build that trust with the customer. .
Experience Investigators by 360Connext
JANUARY 2, 2020
2020 – a year of vision ! To start your year off right, here are 20 commitments to make on behalf of your customers and your organization. 20 Customer Experience Commitments for 2020. Advocate for your customers. Know the journey. Get that critical outside-in perspective with customer journey mapping.
Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting
Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. Wednesday September 23, 2020 11AM PDT, 2PM EST, 6PM GMT
Speaker: Dennis Snow, President, Snow & Associates
Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. Build “walk-through-fire” customer AND employee loyalty. Inspire personal accountability in the workplace.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
But if you have to beg a customer to give a review or referral, you're doing it wrong. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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