C Space

JUNE 29, 2020

The Brand Move Roundup – June 29, 2020. Starbucks is the latest company to say it will pause advertising on “all social media platforms” and promises to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech. through the end of 2020. the company said.

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C Space

JULY 24, 2020

The Brand Move Roundup – July 23, 2020. Facebook has been facing a boycott from advertisers, including Starbucks, Verizon, Walt Disney and many others, which have criticized the company for ‘not doing enough’, siding with the #StopHateForProfit campaign. In 2019, Zola spent approximately $14.9

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C Space

JUNE 2, 2020

The Brand Move Roundup – June 2, 2020. Detroit watch brand Shinola originally designed The Champ Detrola model to commemorate the now-canceled 2020 Summer Olympics. However, as the brand says, “the athletes of 2020 have given way to a different kind of champion: nurses, mask-makers, essential workers, and so many others.

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C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. A just-released survey from Adobe Advertising Cloud has revealed that a significant proportion of the American population is still buying luxury goods and still, surprisingly enough, wants to see luxury advertising. Pockets of opportunity still exist.

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C Space

JUNE 26, 2020

The Brand Move Roundup – June 26, 2020. Verizon has said it will pull advertisements from Facebook and Instagram until the company “can create an acceptable solution that makes us comfortable.” Heavyweights in the ad industry have also begun pressing marketers to pull their dollars.

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C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. MAC Cosmetics recently expanded its product partnership with Tencent mobile game Honor of Kings from China to other global markets. According to gaming and e-sports market research firm Newzoo , there are 2.7 year-0ver-year growth rate. Even the hotels don’t have it.

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C Space

MAY 5, 2020

The Brand Move Roundup – May 5, 2020. down and the Italian market falling 97.5% For tequila brand Patron , advertising during the run up to Cinco de Mayo usually encourages people to head to their local bar. Brand Move Roundup – May 5, 2020. Brand Move Roundup – May 4, 2020. Brand Move Roundup – May 1, 2020.

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C Space

JUNE 22, 2020

The Brand Move Roundup – June 22, 2020. The site has been under increasing scrutiny for how it handles communications with law enforcement, and for how it handles racism among members on its app. “As an online recruitment services provider, said they will suspend advertising in July.

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C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. Other ways the brand has integrated community is adding a Rootine community Slack channel where anyone can join to learn more about genetics, immunity, supplements, and nutrition, offer guidance from their team of experts, and connect with others.

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C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. Walmart will open at least six additional Walmart Health clinics in the greater Atlanta area by the end of 2020. The news comes on the heels of its announcement this week that it will enter the Florida market with Walmart Health next year, starting with the Jacksonville area.

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C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. My guess is that all these advertisers will be back on the platform soon enough.”. These new routes are a sign of JetBlue trying to gain market share in parts of the country it hasn’t traditionally operated in. Only 12% showed an eagerness to eat at a restaurant as soon as they open.

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C Space

JULY 28, 2020

The Brand Move Roundup – July 28, 2020. Google had initially planned to have employees return to work on July 6, 2020. The UK government has unveiled plans to introduce a ban on junk food advertising across TV and online prior to the 9pm watershed in the UK. Luxury in particular is heavily reliant on traveling shoppers.

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C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. MLS senior vice president of brand and integrated marketing David Bruce said, “The Captain’s Challenge captures the spirit of MLS Unites—it brings the soccer community together, all while staying apart, to support those affected during this trying time. Read More.

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SaleMove

MARCH 19, 2021

Online advertisements? Text messaging (SMS) seems to be the preferred form of communication by consumers today, often read within 5 minutes of receipt. When it comes to direct marketing, no channel is more immediate or impactful than SMS marketing. SMS doesn’t have to be a one-way communication with your customers.

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C Space

JUNE 11, 2020

The Brand Move Roundup – June 11, 2020. Amazon has not said how many police forces use the technology, or how it is used, but marketing materials have promoted Rekognition being used in conjunction with police body cameras in real time. Pet food made up 75% of the industry’s advertising; dog food more than cat food.

Brands 52

Brands Retail Government Advertising 52

C Space

JULY 14, 2020

The Brand Move Roundup – July 14, 2020. IWM, which has five sites in London, Belfast, Duxford and Manchester, is the first British cultural institution to join the Stop Hate for Profit campaign and withdraw its advertising. ” Brand Move Roundup – July 14, 2020. Brand Move Roundup – July 13, 2020. Read More.

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Ecrion

MARCH 17, 2020

Competition is tough in just about every market these days. They’ll even spread the word about their good experience and do some marketing for you. If you can identify what drives these customers, your marketing efforts will be better rewarded. Your marketing efforts need to be consistent. Communication is Key.

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C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. In terms of ads, only around three brands have told Smith they won’t advertise in September. The pact comes as digital advertising faces increasing regulatory pressure on how it serves ads to kids. Others, though, are scaling back their usual spend.

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C Space

MAY 18, 2020

The Brand Move Roundup – May 18, 2020. Included are on-demand sessions offering actionable insights into advertising and selling on the platform, slides from presentations by industry leaders from companies including Publicis, e.l.f That was a first for the corporate debt market, according to research firm Covenant Review.

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C Space

JULY 1, 2020

The Brand Move Roundup – July 1, 2020. According to Microsoft’s own estimates, global unemployment might hit 250m in 2020 as a result of the massive demand shock to the economy. Food delivery is still a thriving market and consolidation is still on the menu. per cent to 15.8

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C Space

AUGUST 4, 2020

The Brand Move Roundup – August 4, 2020. Adobe has said that it will stop allowing political ads on its platform on August 30th, making it the latest tech company to restrict political advertising in the run-up to the presidential election. billion in revenue last year from advertising. The company brought in $3.2

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C Space

MAY 14, 2020

The Brand Move Roundup – May 14, 2020. More than 50 former marketing employees from around the world have opted to have their information shared on the site, with job titles from Global Head of Strategic Partnerships, Brand Marketing Manager of North America and Olympics to Global Marketing Lead.

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C Space

OCTOBER 1, 2020

The Brand Move Roundup – October 1, 2020. Advertising spend on e-commerce platforms is set to rise sharply this year – reaching a total of $58.5bn – as brands look to capitalise on the boom in online shopping as a result of the COVID-19 outbreak, according to WARC , the international marketing intelligence service.

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C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. That’s according to a new study from web analytics firm SimilarWeb , which looked at the buying habits of consumers on the ecommerce platform from January to April 2020, and compared it to the same period last year. increase in conversions in early 2020, an increase of 7.8

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C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. Overhaul of the fashion week system has been mooted for years, but in 2020 change seems to be becoming an economic necessity. Tencent Cloud had 18% of China’s cloud market in the fourth quarter, trailing Alibaba which commanded 46.4%, according to research firm Canalys. billion euros.

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C Space

MAY 28, 2020

The Brand Move Roundup – May 28, 2020. Online grocery shopping portal Instacart has quietly debuted its self-service tool for promoted products in search results in its advertising platform as demand for the company’s services continues to climb. Brand Move Roundup – May 28, 2020. Brand Move Roundup – May 27, 2020.

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Brands Self Service Tourism Sports 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

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Marketing CRM Multi-Channel Sports 59

C Space

JULY 7, 2020

The Brand Move Roundup – July 7, 2020. According to Gartner’s Annual CMO Spend Survey 2020 , “CMOs dismiss economic pessimism, as 73% expect COVID-19’s near-term negative impacts to be short-lived.” So while budgets will take a cut in 2020, CMOs remain upbeat, expecting them to bounce back in 2021.

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Brands Policies Hospitality Advertising 52

C3Centricity

JULY 30, 2018

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

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C Space

OCTOBER 6, 2020

The Brand Move Roundup – October 6, 2020. PayPal already paid at or above market rates, so he assumed he would be able to show off positive results at an all-company meeting. It was a sign that “you can’t count on the market because the market isn’t working for a large segment of our population,” he said.

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Brands Financial Travel Advertising 40

C Space

MAY 20, 2020

The Brand Move Roundup – May 20, 2020. While Shops are free to create, they could create significant new business opportunities for Facebook in advertising, payments, and other services. Mark Wong, an exec at Small Luxury Hotels of the World , said “road trips – the drive market – will be this summer’s trend.

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Brands Airlines Travel Transportation 52

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. In a statement, Carolyn Everson, Facebook’s vp of marketing said: “We deeply respect any brand’s decision, and remain focused on the important work of removing hate speech and providing critical voting information. Tesla, Mozilla and Commerzbank all boycotted Facebook briefly in 2018 too.

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Brands Airlines Policies Retail 52

C Space

JULY 20, 2020

The Brand Move Roundup – July 20, 2020. Disney -owned streaming service Hulu is lowering the barrier to entry for smaller advertisers. Not only does Hulu Ad Manager enable advertisers to buy ads without going through Hulu’s sales team, but it also only requires them to spend a minimum of $500 to do so.

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C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Customer Centricity.

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C Space

APRIL 23, 2020

The Brand Move Roundup – April 23, 2020. McDonald’s is devoting its next two weeks of advertising to Thank You Meals , its new push to give free meals to first responders, and its biggest coronavirus-related marketing move to date, showing that COVID-19-related efforts are not slowing down in the restaurant industry.

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Brands Hospitality Healthcare Government 52

C Space

AUGUST 7, 2020

The Brand Move Roundup – August 7, 2020. According to the just-released 2020 Ofcom Media Nations report, which covers UK media trends, 15m homes subscribed to at least Netflix, Amazon Prime Video or Now TV in the first quarter of 2020. But now having a bite of the Levain Bakery experience won’t require a trip to NYC.”.

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Brands Advertising Video Report 40

C Space

SEPTEMBER 28, 2020

The Brand Move Roundup – September 28, 2020. Google told advertisers Friday that it will not allow election-related ads to run on any of its platforms after the polls close nationwide. This is a temporary measure, and we’ll notify advertisers when this policy is lifted.”

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