Qualtrics

JANUARY 16, 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Date: March 5-8, 2019.

Conference 28

Conference Marketing Case Study Analytics 28

Forrester's Customer Insights

JANUARY 24, 2019

Growth in China’s technology market will slow in 2019 due to geopolitical tensions and economic pressures but will rebound in 2020.

Marketing 49

Marketing Government Report Technology 49

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. Asking the right questions across the customer journey. “In

Marketing 81

Marketing Touchpoint Government CRM 81

Forrester's Customer Insights

NOVEMBER 8, 2018

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

Strategy 55

Strategy Marketing Technology Customer Experience 55

Eptica

JANUARY 23, 2019

Date: Wednesday, January 23, 2019 Author: Pascal Gauvrit - CTO 4 reasons email is on the rise in 2019. Published on: January 23, 2019. Author: Pascal Gauvrit - CTO In an era dominated by social media and smartphones, it is easy to write email off as yesterday’s channel when it comes to customer service.

Social Media 62

Social Media Consumers Knowledge Base Customer Satisfaction 62

Experience Investigators by 360Connext

JUNE 13, 2023

The Standalone CX Department Some organizations have embraced the importance of CX by creating a standalone department, often headed by a Chief Customer Officer (CCO) or a Chief Experience Officer (CXO). This reflects a dedicated commitment to the customer experience, and it can be a powerful statement to both customers and employees.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Forrester's Customer Insights

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Survey 49

Survey Marketing Trends Industry 49

Forrester's Customer Insights

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 46

B2B Sales Marketing Customer Journeys 46

Forrester's Customer Insights

OCTOBER 21, 2019

European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”).

Marketing 24

Marketing Government Customers 24

Forrester's Customer Insights

MAY 30, 2019

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketing 47

Marketing Brands Report Consumers 47

Qualtrics

FEBRUARY 13, 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. At brand and marketing conferences, you can get fresh ideas, that will help your company thrive.

Conference 20

Conference Brands Marketing Case Study 20

Forrester's Customer Insights

NOVEMBER 5, 2018

Today my team published Forrester’s Predictions for the cybersecurity industry for 2019. Here is my take on how 3 of these trends will play out in the European cybersecurity market: Economic espionage in Europe will increase due to […]. We listed 5 key trends that we think will impact the industry over the next 12 months.

Trends 49

Trends Industry Marketing 49

Forrester's Customer Insights

FEBRUARY 6, 2020

The Q4 2019 earnings reports are in for Facebook, Snap Inc., Here are our top takeaways for marketers: Facebook, Inc. and Twitter. Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. So far, that’s held up, as the user base […].

Report 43

Report Marketing Company Social Media 43

Hello Customer

AUGUST 24, 2020

Luminus is part of the EDF Group and is the second-largest energy supplier on the Belgian market. million domestic and professional customers and rely on great customer experience to attain their goal of becoming the preferred energy supplier in Belgium. Asking the right questions across the customer journey. “In

Marketing 52

Marketing Touchpoint Government CRM 52

Forrester's Customer Insights

MAY 15, 2019

Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […].

Technology 47

Technology Marketing Transportation Retail 47

Forrester's Customer Insights

JULY 9, 2019

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. For our annual Top Retail Technology Investments in 2019 research, we interviewed more than 40 retail industry professionals to segment the technologies into “hot,” […].

Retail 51

Retail Technology Industry Marketing 51

Qualtrics

FEBRUARY 10, 2020

ICYMI: here’s a quick recap of the 2019 updates that made it easier than ever to listen, understand, and act on solicited and unsolicited customer feedback. Listen - hear and understand EVERY customer, at EVERY touchpoint. Another key update in 2019 has been to our action planning tools, now available in the CustomerXM platform.

Feedback 58

Feedback Social Media Tools Touchpoint 58

Forrester's Customer Insights

DECEMBER 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Trends 49

Trends Measurement Marketing ROI 49

Chattermill

NOVEMBER 11, 2019

How to Share Customer Insight Across an Organisation. on 12 Nov 2019. customer experience. When it comes to helping teams build customer-centric products, a big part of that is figuring out how you can help communicate more effectively and efficiently insights about customers. by Sam Frampton.

Customer Insights 40

Customer Insights How To Customer Centricity NPS 40

Qualtrics

FEBRUARY 6, 2019

You can also connect with vendors that can make capturing data easier for you, like Qualtrics, who will be at some of these events showcasing our market research software. Below are 10 product experience conferences that you should check out for 2019. Date: March 5-8, 2019. Mike Mclaughlin- Chief Customer Officer, GoDaddy.

Conference 33

Conference Management Innovation Roadmap 33

Forrester's Customer Insights

APRIL 17, 2019

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Retail 34

Retail B2C Loyalty Industry 34

Maru Group

OCTOBER 10, 2019

It was great to see customer insights and research becoming more central to decision-making. As an industry, the focus on the customer is moving beyond just CSAT scores towards true customer centricity. The post 5 Key Themes From the SECC 2019 Member Meeting appeared first on Maru/Matchbox.

Meeting 40

Meeting Employee Engagement Customer Centricity Case Study 40

Maru Group

OCTOBER 10, 2019

It was great to see customer insights and research becoming more central to decision-making. As an industry, the focus on the customer is moving beyond just CSAT scores towards true customer centricity. The post 5 Key Themes From the SECC 2019 Member Meeting appeared first on Maru/Matchbox.

Meeting 40

Meeting Employee Engagement Customer Centricity Social Media 40

Forrester's Customer Insights

JULY 29, 2019

Forrester has just published 2019 refresh of out Enterprise Business Intelligence (BI) Platforms Waves ™. As the BI market and the technology continue to evolve, so does our research.

Technology 41

Technology Marketing Management Software 41

Forrester's Customer Insights

JULY 30, 2019

The Canadian tech market will grow in 2019 and 2020, but growth will slow from 6% in 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2019 To 2020.”

Marketing 45

Marketing Government Report Customers 45

Forrester's Customer Insights

APRIL 26, 2021

I’m excited to announce The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021. The timing couldn’t be better, because the world – marketing included – has changed dramatically in the 18 months since the previous EMSS evaluation in October 2019.

Software 51

Software Marketing Data Customers 51

Forrester's Customer Insights

FEBRUARY 10, 2020

Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity. This is just one of the many important insights from the 2019 Forrester Analytics Global Marketing Survey- and one you can find […].

Marketing 39

Marketing Analytics Survey Customer Experience 39

Forrester's Customer Insights

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 54

Retail Social Media Brands B2C 54

Eptica

JANUARY 9, 2019

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. Published on: January 09, 2019. The importance of trust to customer experience in 2019 Consumers are becoming more and more demanding, but what really makes them tick?

Average Handle Time 89

Average Handle Time Self Service Chatbots ROI 89

Forrester's Customer Insights

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Survey 28

Survey Marketing Trends Industry 28

Forrester's Customer Insights

JANUARY 29, 2019

Warby Parker. The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need.

Consumers 42

Consumers Marketing Brands B2C 42

Forrester's Customer Insights

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […]. in 2018, the fastest growth since 2012.

Marketing 24

Marketing Software Report Telecommunications 24

Forrester's Customer Insights

JUNE 3, 2019

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […].

Marketing 49

Marketing Software Management Company 49

Forrester's Customer Insights

OCTOBER 22, 2020

The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. IBI) — one of the oldest players in the market. Today, TIBCO announced its intent to acquire Information Builders, Inc. Want to get the real sense of how far back IBI goes?

Marketing 41

Marketing Analytics Trends Report 41

Forrester's Customer Insights

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

B2C 42

B2C Marketing Consumers Connections 42

Forrester's Customer Insights

JULY 29, 2019

In the wake of two traditional markets colliding, a new segment has emerged: cloud content platforms. Watch the video below to learn how […].

Video 44

Video Survey Report Technology 44

Retently

JULY 28, 2023

It involves ensuring a seamless experience at every touchpoint, aligning various departments to deliver exceptional customer service, and implementing customer-focused strategies to improve satisfaction. Their role is to champion the customer’s perspective and advocate for their needs within the company.

Chief Customer Officer 141

Chief Customer Officer Customer Centricity Call Center Metrics 141