Optimove

JANUARY 6, 2022

In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. 63% are prepared to modify their spending habits to maximize the benefits of a loyalty program.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Enter: loyalty marketing. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Oracle

FEBRUARY 13, 2019

From the continued growth of ecommerce to the rise of experiential retail , 2018 saw a number of changes within the retail industry. And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Customer loyalty trend #1: Loyalty programs will reward for customer advocacy.

Trends 95

Trends Loyalty Loyalty Programs Retail 95

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Oracle

NOVEMBER 5, 2018

Modern Customer Experience 2018 is heading to Europe and will take place in Amsterdam (November 6), Frankfurt (November 13), London (November 14), and Stockholm (November 15) with planned sessions on topics including keeping up with customer demands, expanding your network, the future of customer loyalty, and more. View more details.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. If not, your business may be at risk.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Alida

FEBRUARY 22, 2017

A clearer understanding of customer relationships helps align the tools a company uses with the strategy it is pursuing. billion in market value by 2018. Loyalty program software does something similar, tracking how much people spend with a company. billion in 2015 —up 12 percent from the previous year.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Value proposition and brand strategy to frame growth outcomes Customers have more restaurant choice than ever.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

ProProfs Chat

DECEMBER 12, 2019

Although there are multiple strategies you must follow, the first thing you need to do is research to see . In 2018, the top priorities for brand marketers were customer experience or journey (25%), complete brand awareness (18%), customer acquisition (18%), customer loyalty or retention (17%), and customer engagement (15%).

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. 2018 saw a 14.2% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Customer Bliss

NOVEMBER 23, 2018

Of course, I’m grateful for having the opportunity to meet and chat with all of these wonderful guests who share their wisdom, strategies, and tactics with us. There’s always so much to learn!

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

GetFeedback

DECEMBER 21, 2018

In fact, according to Econsultancy’s Digital Trends 2018 report, 45% of companies cite content and experience management as their number one priority. 30% of consumers are switch providers because they feel that there is no reward for loyalty. Customers enrolled in a loyalty program visit a company’s site 35% more frequently.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Optimove

JANUARY 6, 2022

In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. 63% are prepared to modify their spending habits to maximize the benefits of a loyalty program.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

PK

JUNE 5, 2018

Last week Lenati wrapped up our time in Florida at Loyalty Expo 2018. It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. The most exciting moment of the conference was taking home two awards for Lenati.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Optimove

OCTOBER 8, 2020

I recently wrote about the need to combine both realtime and batch customer data to maximize this marketing strategy’s value. For example, a marketer can determine that a loyalty program member who arrives at the brand’s eCommerce site will be greeted with a special offer, while everyone else sees nothing.

Marketing 72

Marketing Ecommerce Loyalty Programs Brands 72

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

DECEMBER 13, 2017

And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. The implications of this for loyalty programs are very broad, and the penalties for non-compliance can be staggering. After all, GDPR is all about customers taking control of their data.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Indeed, banks are mostly not pursuing this strategy. Rewards value rose 15% in Q3 2018 alone[vi]. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

JULY 30, 2021

in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Read more: Why Customer Service is Your New Marketing Strategy? Their content strategy focuses on highlighting major issues faced across the globe.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Chadwick Martin Bailey

JANUARY 5, 2021

behaviors, attitudes, product usage), and turning those early ideas into strategies and plans that can be executed on, whether it’s a new credit card, credit card offering, investment type, or investment approach. For example, credit card usage and loyalty point redemptions have been all about travel and dining.

Travel 59

Travel Loyalty Programs Financial Loyalty 59

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. Another example is Temkin Group’s 2018 Customer Experience Competency and Maturity Assessment. Faulty CXM Trajectory. CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

APRIL 26, 2018

But while excited boardrooms spend hours brainstorming ways “to do something with blockchain”, companies risk distracting themselves from real, present opportunities to succeed with loyalty in other ways. First, though, a look beyond most brands’ planning horizons, to exactly how blockchain will benefit the loyalty industry.

Loyalty 40

Loyalty Loyalty Programs Technology Brands 40

Currency Alliance

NOVEMBER 14, 2019

and a kind of digital ‘goldrush’ without proper strategy. …as Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. disconnects between company leadership and management. as some of the major causes.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

ShepHyken

APRIL 29, 2019

A digital marketing strategy is absolutely crucial for every brand. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. Small Business Trends) More businesses are adopting customer loyalty programs because it is much easier to deploy.

Loyalty Programs 18

Loyalty Programs Customer Service Abandon Rate Loyalty 18

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. This investment will help strengthen relationships with key clients and partners in the Region.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Strativity

APRIL 27, 2023

Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category. Value proposition and brand strategy to frame growth outcomes Customers have more restaurant choice than ever.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

SurveySparrow

JANUARY 5, 2021

Returns on employee experience mean having the proper employees’ experience management strategy to improve their employee journey. Here are the five factors as described by the PwC: Pride: This factor helps to learn how much your employees are engaged with your company’s strategy and purpose.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

SmartKarrot

SEPTEMBER 3, 2021

In this post, we’ll discuss retention marketing, why it’s essential for your business and some compelling strategies that you can bank on. Retention Marketing is a form of marketing strategy that targets existing customers and keeps them connected to the business. User Retention Strategies That You Can Bank On.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

C Space

JULY 21, 2020

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. PayPal processed all of eBay’s payments until 2018, when eBay started testing a small portion of its payments in-house, with processing partner Adyen.

Brands 52

Brands Transportation Sales Innovation 52

ProProfs Chat

MAY 6, 2020

With these customer experience stats, facts, and trends, your business can effectively create some of the best strategies that keep customers delighted with your services. Another strategy to improve your customer’s experience with your brand is to let them know that you remember them. Without further ado, let’s dive in!

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

MAY 31, 2018

To future-proof their positions, every company must adopt innovation as a corporate strategy. Against a backdrop of a struggling supermarket sector, Morrisons quickly posted its first pre-tax profit in over a decade [vii] , and achieved a further round of record-breaking financials in 2018 [viii]. Innovation as a policy.

Innovation 40

Innovation Company Loyalty Policies 40