Beyond Philosophy

JULY 19, 2017

Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think. Per the 2017 Colloquy Loyalty Census, there are 3.8

Loyalty 117

Loyalty Loyalty Programs How To Retail 117

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Did you catch Intelligence Report 2017? Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 73

Customer Centricity Loyalty Loyalty Programs Rewards Programs 73

ShepHyken

JULY 24, 2017

(Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest. How do you make being a member of your loyalty program worthwhile?

Customer Service 51

Customer Service Loyalty Programs Self Service Loyalty 51

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Optimove

JANUARY 6, 2022

Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 62

Loyalty Programs Ecommerce Advertising Loyalty 62

Blake Morgan

AUGUST 29, 2022

Years before the pandemic, the company began looking for new ways to evolve the customer experience with technology to stay ahead of changing trends and demands, including adopting a smoother, cloud-based point-of-sale system in 2017.

Customer Focused 59

Customer Focused Loyalty Programs Customer Centricity Technology 59

ShepHyken

JULY 24, 2017

(Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest. How do you make being a member of your loyalty program worthwhile?

Customer Service 28

Customer Service Loyalty Programs Self Service Loyalty 28

Alida

APRIL 19, 2017

Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. A 2017 report shows that over 87 percent of retailers are now prioritizing customer retention over revenue, and 83 percent recognize that customers are now in control of the brand-customer experience.

Retail 173

Retail Company Sports Fashion 173

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. I’ve been working at John Paul since January 2017.

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

BirdEye

NOVEMBER 20, 2023

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

Software 63

Software Marketing Multi-Channel e-support 63

ShepHyken

FEBRUARY 26, 2018

tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. My Comment: Here’s an interesting take on loyalty programs. In other words, maybe the member of the loyalty program would still be loyal without the program.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

Optimove

JANUARY 6, 2022

Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past. Not Meeting Your Targets? Here’s Why.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

PK

JUNE 5, 2018

It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Gravy Analytics

JULY 1, 2019

Bruster’s has more to celebrate than just a milestone birthday, as the company, including its stores in South Korea and Guyana in South America, is in the midst of six consecutive years of sales growth and the highest average unit volume in company history.

Loyalty Programs 40

Loyalty Programs Analytics Retail Loyalty 40

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles. The world has moved on.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Oracle

APRIL 4, 2018

A 2017 study found consumers’ emotions play a critical role in determining which brands they are loyal to—and that high emotional engagement with a brand can lead to increased loyalty. For example, let’s take a look at Tesco , a global brand renowned for its comprehensive loyalty programs.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

John Paul

FEBRUARY 28, 2019

We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example. We work for the “Elite” members of the loyalty program, clients who are really loyal to the brand!

Hospitality 40

Hospitality Loyalty Programs Hotels Loyalty 40

John Paul

FEBRUARY 28, 2019

We help them whether it’s before their stay, while they’re booking, during the stay if there’s a problem with the hotel, or after the trip if there are any problems with their loyalty points for example. We work for the “Elite” members of the loyalty program, clients who are really loyal to the brand!

Hospitality 40

Hospitality Loyalty Programs Hotels Loyalty 40

SurveySensum

JULY 10, 2023

Conducting personalized marketing and loyalty programs to elevate the customer experience. Build and Boost Customer Loyalty and Retention Microsoft’s 2017 State of Global Customer Service Report highlights that 96% of customers say customer service is important in their choice of brand loyalty.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

Currency Alliance

DECEMBER 15, 2017

If brands care about the value they offer to customers and embrace this trend of tapping into customer emotions, then they’ll have the opportunity to transform their loyalty programs for the better. The two types of loyalty. We think that there are too many barriers for members of programs to be rewarded for their loyalty.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

CloudCherry

JULY 25, 2018

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Over 60% of them managed relatively large operations with more than $1 billion in annual revenue.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Currency Alliance

FEBRUARY 15, 2018

Despite a successful 2017 holiday season [i] , commentators talk of a “retail apocalypse” and stories of store closures abound [ii]. Tesco had once been considered a market leader in launching its loyalty program. Shrinking retail sector. Ultimately, that’s where the real profits lie. Currency Alliance can help.

Retail 110

Retail Brands Banking Loyalty Programs 110

Second to None

SEPTEMBER 13, 2018

1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

Retail 54

Retail Brands Fashion Voice of Customer 54

ShepHyken

NOVEMBER 13, 2017

5 Innovative Ways to Inspire Customer Loyalty by Vivian Wagner . My Comment: If you have any type of loyalty program, you will want to read this article. Whether you have an onsite or online retail business, you should read and study this article that includes five innovative ways that you can improve customer loyalty.

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. in 2017[vii]. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 10, 2023

Conducting personalized marketing and loyalty programs to elevate the customer experience. Build and Boost Customer Loyalty and Retention Microsoft’s 2017 State of Global Customer Service Report highlights that 96% of customers say customer service is important in their choice of brand loyalty.

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty! trillion on travel by 2020.

Tourism 56

Tourism Travel Customer Service e-support 56

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? You may have the most advanced tools and excellent data scientists; however, all efforts fail without the correct behavioral changes needed internally to ultimately take action (Bain & Co 2017). Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

ClearAction

NOVEMBER 25, 2017

Customers trust businesses based on how well they treat employees, the quality level of products and services, how well they listen to customers , whether they pay their fair share of taxes, and how well they conform to ethical business practices, according to the 2017 Edelman Trust Barometer.

Policies 63

Policies Customer Experience Government Airlines 63

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

NOVEMBER 1, 2017

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. We do recognize that historically, loyalty programs liked to have a modest to high percentage of points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Qualtrics

MAY 9, 2019

Are you a part of the loyalty program? Emily’s career started on a path toward an MD in pediatric oncology, before a switch onto an MBA program and ended up with roles at Proctor & Gamble, Wal-Mart, and Apple before she joined Starbucks in 2017. What’s your regular order? Who are you buying that dress for?

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Tricia Morris

MAY 31, 2016

Pombriant notes that McKinsey recommends automation, proactive personalization, contextual interaction and journey innovation as four key pillars to achieve customer loyalty.“ Buying customer loyalty doesn’t work anymore,” says Pombriant who notes that traditional loyalty programs may soon be a thing of the past.

CRM 40

CRM Customer Experience Self Service Conference 40

Currency Alliance

NOVEMBER 4, 2022

In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Of course, this has happened before in other jurisdictions. down to 0.3%

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52