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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. According to Temkin Experience Ratings (2017), there are four key competencies businesses must sustain to achieve long-lasting customer experience success.

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Local Search and Online Reviews Survey 2017

ReviewTrackers

Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017. Over 50 percent of consumers often or always check out online reviews, while only 34 percent seek out information on discounts and pricing. percent of consumers say that at least half of their searches result in a visit to a local business.

Survey 101
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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. Although it offers many benefits, NPS does have some disadvantages.

ROI 252
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A third of consumers would rather clean a toilet than talk to customer service

Maru/HUB

An interesting study conducted by Aspect in 2017 revealed that amongst the 1,000 American consumers surveyed, nearly a third would rather clean a toilet than talk to customer service. From the study, 52% of consumers said that they would pay more for “good” customer service while 66% will pay more for “great” customer service.

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How to Optimize Customer Retention in the Insurance Industry

ReviewTrackers

Expand your digital efforts. A 2017 Accenture survey showed that 44 percent of health insurance customers believe it to be important that their providers not just offer insurance packages but health advice as well. Personalization is also one of the early building blocks of trust and value between the provider and consumer.

Insurance 123
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2017 the Year of Undelivered Promise

Customer Alignment

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. 2017 promised such a lot. From what we can see, most of the efforts and focus in 2017 have been on beginning to ‘listen’ to customers and naturally act upon this information. What did we hear, what did we see?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

According to Temkin Experience Ratings (2017) , there are four key competencies businesses must sustain to achieve long-lasting customer experience success. Build Voice of Customer program in 5 steps by Surveypal Customer Satisfaction Customer Satisfaction , or CSAT, is a broad term that describes many different types of customer surveys.