GetFeedback

MAY 5, 2019

Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. No matter whether you base your loyalty program on discounts, exclusive vouchers, gifts, or another type of privileges, your customers will appreciate it. Loyalty plans based on various incentives.

Sales 277

Sales Loyalty Programs Social Media Policies 277

Alida

FEBRUARY 22, 2017

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The customer relationship management (CRM) market, for instance, reached $26.3 billion in 2015 —up 12 percent from the previous year. billion in 2015 —up 12 percent from the previous year.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

Currency Alliance

OCTOBER 11, 2018

The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. And while some of the market diversification comes from the likes of Airbnb, some of it comes from hotel brands themselves, filling more varied market gaps with more interesting services and experiences.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

FEBRUARY 15, 2018

This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix]. This is, in effect, a monetized loyalty strategy.

Retail 110

Retail Brands Banking Loyalty Programs 110

SuiteCX

DECEMBER 20, 2015

As marketers, we are all focused on improving our customer experience and generating more revenue. Smart marketers don’t stop there, however. suitecx ©2015, suitecx Inc. Smart marketers don’t stop there, however. suitecx ©2015, suitecx Inc. Click here to view SlideShare. That missing link is ethnographic data.

Data 100

Data Strategy Customer Experience Social Media 100

Win the Customer

AUGUST 9, 2016

Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. At minimum, businesses should offer Apple Pay, the most-widely used payment processor on the market. Streamlined Loyalty Programs.

Consumers 52

Consumers Loyalty Programs Loyalty Retail 52

Customer Bliss

JUNE 6, 2017

As head of Member Experience, Brad is responsible for retention marketing, member lifecycle and loyalty, community, social media, email marketing, and member. Prior to joining Peloton, Brad led strategy and global operations for Starwood Preferred Guest (SPG), Starwood Hotels’ award-winning loyalty program with over 21.

Hotels 149

Hotels Social Media Consulting Loyalty Programs 149

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Loyal customers draw in more customers.

Customer Engagement 40

Customer Engagement Loyalty Engagement Social Media 40

Forrester's Customer Insights

APRIL 8, 2015

Wonder how your loyalty strategies compare to others in the industry? As a refresh to our 2012 benchmarks , we invite you to take part in our 2015 Customer Loyalty Benchmark survey. If you manage or make decisions about your company's customer loyalty initiatives, we want to hear from you. Customer Insights'

Loyalty 20

Loyalty Loyalty Programs Customer Insights Survey 20

Beyond Philosophy

JUNE 21, 2015

Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

Employee Experience 60

Employee Experience Customer Experience Loyalty Programs Policies 60

Experience Investigators by 360Connext

APRIL 7, 2015

Never mind that they are sending emails about merging loyalty programs and becoming one airline. Lindsay Lare Cooper (@LindsayLCooper) March 23, 2015. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Never mind we were in A terminal and US Airways was in E.

Airlines 110

Airlines Customer Experience Travel Hotels 110

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Engine Insights

AUGUST 15, 2015

Of the 900 people we surveyed in our most recent HR Reflections study, 93% said that their top people priority for 2015 is customer centricity. According to research by Forrester, customer-centric companies see a 23% higher share price, and an 8% increase in market share. But how is this being put into practice?

Customer Centricity 40

Customer Centricity Conference Loyalty Programs Culture 40

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix (@netflix) July 22, 2015.

Strategy 98

Strategy Customer Service Marketing Social Media 98

Retently

OCTOBER 1, 2018

Brand Loyalty – If the product/service experience was positive and the customer is satisfied with your brand, they will likely start becoming loyal and promoting your business. During Purchase – Website and landing page interactions, sales team/staff interactions, POS/online checkout interactions, discounts, and promotions.

Customer Journeys 99

Customer Journeys Touchpoint Social Media How To 99

Natalie Petouhof

SEPTEMBER 16, 2015

In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”.

Loyalty Programs 40

Loyalty Programs Connections Retail Data 40

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. As an example, one of our clients knew that they could place their customers into one of 3 personas the marketing department had identified based upon that person’s answers to a few key questions. Final Thoughts.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

C Space

JULY 21, 2020

eBay acquired PayPal in 2002 and spun it off in 2015. What we see across the whole industry is that the used car market is really buoyant.” Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted. Work dress codes have radically altered during the pandemic.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

NOVEMBER 14, 2018

This quote comes from a 2015 Guardian article on Amazon, but the sentiment could apply to almost any business that ever paid a fee to participate in a marketplace. This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. A successful market depends on shared space.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Beyond Philosophy

JUNE 9, 2015

Passenger inertia is not Customer loyalty. New Webinar: How to Design & Build an Effective Loyalty Program. Reserve your spot at this informative webinar presented Thursday, June 17 th , 2015. . The post Ryanair: Profits Do Not Equal Loyalty appeared first on. The Customer Flight Experience.

Loyalty 60

Loyalty Loyalty Programs Airlines B2C 60

Natalie Petouhof

JUNE 15, 2015

And Salesforce has announced their next generation marketing cloud. With the next generation Journey Builder brands are empowered to create journeys that blur the lines of CRM and span the Salesforce Customer Success Platform – connecting journeys across sales, service, marketing and custom apps.

Marketing 40

Marketing Advertising CRM Conference 40

Currency Alliance

MARCH 20, 2017

In 2015, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization. Loyalty Coalitions are not new – in fact many are stale – but existing schemes were not built to assemble and share customer profiles. Consumers have embraced digital shopping in a big way.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Market Leaders’ NPS Scores. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Up Your Service

MAY 21, 2015

A 2015-published study by IBM and Econsultancy found that the “ biggest takeaway was the disconnect between how marketers perceive the job they’re doing and how consumers perceive that job ,” according to Jay Henderson, director, product strategy at IBM Commerce. Without that understanding, Big Data is likely to increase that gap.

Loyalty Programs 40

Loyalty Programs Study Consumers Data 40

Comm100

JUNE 13, 2018

A study by the American Marketing Association shows that live chat can increase conversions by at least 20 percent and that the typical ROI rate from paid live chat software for sales teams is about 300 percent. Plan Specific Marketing Action. Recommended for you: Top 10 Live Chat Benefits You Have to Know.

Tips 130

Tips Self Service e-support Social Media 130

ClearAction

AUGUST 21, 2016

To get more insight on this disconnect, I sat down with Lynn Hunsaker , a customer experience expert who helps companies love and be loved by their customers, through her firms, ClearAction and Marketing Operations Partners. What do you see ahead for 2015? Q: Sounds like there is hope. A: Yes and no. First published at [link].

Brands 54

Brands Customer Experience Social Media Customer Journeys 54

ClearAction

MAY 28, 2015

That usually requires departments to work together to resolve the root causes of issues — that’s harder and takes longer, but it’s what’s needed to build trust that earns loyalty. What do you see ahead for 2015? Written by Janice Cuban, Marketing Communications Consultant, Content Creator, Copywriter, and Freelance Writer.

Company 48

Company Customer Experience Social Media Customer Journeys 48

CSM Magazine

DECEMBER 14, 2015

hybris, an SAP company, has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”. Following an in-depth survey in the U.S.,

Study 40

Study Brands Customer Experience Loyalty Programs 40

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. You Also Might Like… Link Operational Metrics To Customer Loyalty Metrics For Better Financial Outcomes.

Metrics 60

Metrics Customer Experience Infographics Consulting 60

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. By Steve Offsey. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59