Storyminers
AUGUST 20, 2020
Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.
SurveySparrow
DECEMBER 11, 2020
Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .
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CSM Magazine
MARCH 20, 2023
They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. Since technologies and consumer behavior changed, the approach to advertisements must differ, too. Students need real examples besides theoretical knowledge.
Comm100
NOVEMBER 27, 2017
“I don’t think they can ever sell another product under that name,” advertising expert Jerry Della Femina told the New York Times in the first days following the crisis. That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products.
C3Centricity
JULY 30, 2018
Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. If you aren’t, whatever you try to hide will eventually be uncovered and then made public on social media, probably with an accusation of unethical behaviour. Be transparent, in your operations, your actions and your plans.
C3Centricity
JULY 2, 2016
I like his idea because the relationships a brand builds with its customers have become vitally important in today’s world of social media. A further mistake I encounter is trying to measure advertising slogans. Advertising slogans should be evaluated through a communications test. No wonder they are doing well!
Service Untitled
MAY 21, 2012
There is no relaxing elevator music where I can work until an agent answers; instead I’m forced to listen to a litany of advertisements offering me more services that might very well call me back to this same maze of customer service mediocrity.
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