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Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies?? 

Optimove

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. For sites, loyalty is the name of the game. 

Sports 52
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer. For many companies, CX is simply a survey, worse yet, a survey copied from somewhere else. Walk in their shoes. CX vs. UX: how do you view this distinction?

Loyalty 52
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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. The goal continues to be to help clients understand the customer experience deeply so they can grow customer loyalty. Methods include customer feedback surveys , service evaluations , and more.

Metrics 52
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ROI and the Secure Customer Index (SCI)

Horizon CX

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. In 2004, D. The analogy of pushing wet spaghetti up a hill was often raised.

ROI 130
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. From a Wince to Delight.

Groups 87
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7 Key benefits to feedback loops, plus examples

BirdEye

By analyzing customer survey scores and reading customer comments, these managers can quickly act to resolve customer frustrations. You can also proactively collect feedback by using additional resources, such as a net promoter score survey, also known as an NPS survey, or gathering information from employees working directly with customers.

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Yelp Fact Sheet: Stats Your Business Needs to Know

ReviewTrackers

Founded in 2004, it has also become one of the top digital platforms for businesses looking to improve their online reputation, enhance their search engine visibility, engage with potential and existing customers, and drive more people to their business locations. Facts and Figures About Yelp. Consumers often check Yelp.