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How customer intelligence software helps companies fight the survey epidemic

Alida

Jon Reed, the co-founder of the website diginomica , is sick and tired of surveys. Every customer interaction, no matter how trivial, triggers a survey,” he grumbles in a recently published article. “If If my toothpaste company knew when I finished brushing, they would send me a freaking survey.”.

Software 169
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Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies?? 

Optimove

Select Survey Details:  Wagering Behavior: 63% bet on games weekly, 69% during NFL season. According to the Bleacher Report , “each of the 18 teams that won the Super Bowl between 2004 and 2021 failed to win the following season.”  Popular bets: point spread (59%), over/under (53%).  Future Intentions: 70% intend to bet in 2023-2024.

Sports 52
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7 Examples of Survey Bias and How to Minimize It

Truthlab

Survey bias is the tendency for some extraneous factor to affect survey results in a general, systematic way so the that results are “pushed” or “pulled” in a specific direction that is different from the target population as a whole (Alreck & Settle, 2004; Fowler, 2013).

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Why You Need a Closed-Loop Survey—and How to Do It!

InteractionMetrics

I founded Interaction Metrics in 2004 because I felt like companies weren’t listening. Two things are for sure: 1) companies care endlessly about their NPS survey scores and 2) many tout customer experience as a differentiator. ” Closed-Loop Surveys are for ALL Companies. Simple requests were rewarded by silence.

Survey 52
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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. Methods include customer feedback surveys , service evaluations , and more. The goal continues to be to help clients understand the customer experience deeply so they can grow customer loyalty.

Metrics 52
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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The Power of Classroom Learning

Horizon CX

When I first began my CX journey back in 2004, I was in that state of needing to learn a brand-new discipline where the learning options were few and far between—books, webinars, meetings, vendor conferences, and some short 1-day vendor presentations on the topic. There’s also the issue of self-discipline when it comes to online learning.

Course 113