Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies??
Optimove
SEPTEMBER 5, 2023
A surprising finding reveals that NFL bettors experience less marketing fatigue than online shoppers, but most use multiple betting sites. Marketing Fatigue: NFL bettors suffer less – only 37% want fewer messages, in contrast with 66% of online shoppers. Popular bets: point spread (59%), over/under (53%).
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