How to use business intelligence for marketing
ReviewTrackers
JUNE 20, 2023
Business intelligence for marketing can revolutionize your marketing performance. Learn more with ReviewTrackers today!
ReviewTrackers
JUNE 20, 2023
Business intelligence for marketing can revolutionize your marketing performance. Learn more with ReviewTrackers today!
Blueshift
JULY 19, 2023
In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth.
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Wired and Dangerous
JUNE 29, 2015
It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in that market.
InMoment XI
JANUARY 12, 2024
The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. More than just a technological innovation, conversational intelligence represents a paradigm shift how organizations understand, interpret, and harness the power of human conversations.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
NetBase
AUGUST 24, 2020
Having market intelligence as part of your day-to-day process, and part of your crisis response, will ensure you handle every issue like a pro. In this article we will discuss: How using market intelligence can reveal hidden treasures to help you become a better brand. Market Intelligence Makes the Brand.
NetBase
AUGUST 28, 2020
The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations. The global meat substitute market stood at over $11B in 2019 and is projected to top $30B by 2026.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
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With today’s ever-changing customer expectations, dynamic market realities, and aggressive competitors, the onus is on organizations to quickly understand where they are successful and where they fall short. Just as importantly, they need to maximize whatever advantages they have and eliminate any issues and shortcomings.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick. 6 Ways to Make Your Employees More Human.
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As a result, new landscapes are creating new, intelligent ways for you to proactively engage with customers to create loyalty and value. How to hyper-personalize your digital marketing. Did you know that 73% of customers point to a prior experience as the most important factor in their purchasing decisions?
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If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
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A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
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