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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

The proof is in the results, with Marmalade Insurance reporting an improvement in customer satisfaction of 16%, going from 75% to 87%, as well as a 7% increase in Net Promoter Score, now sitting at 73 for customers who have purchased online. It turns out that we were right, and the results have been brilliant.

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

Ideally, the CX Team will review critical CX measurements and insights on a regular basis. This means they might review: Customer feedback data , like Net Promoter Score (NPS) and Customer Effort Scores (CES) at both the relational and transactional levels, as well as overseeing the way customers are asked for feedback.

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

This real-time surveillance allows companies to swiftly spot issues and take measures before they become significant challenges. Consequently, customers are more inclined to become advocates for the brand by promoting word-of-mouth recommendations.

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How to Turn Reactive Customer Experience into Proactive CX

Experience Investigators by 360Connext

Customer experience is unintentionally demoted to reactive measures, and before long there’s very little proactive about it. Reactive CX: Metrics are Measured for Measurement’s Sake. ” or “Looks like our Net Promoter Score took a tumble.” Watching numbers can be addictive.

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Top 5 Customer Service & CX Articles for Week of November 27, 2023

ShepHyken

It’s why the standard in brand measurementnet promoter score asks the fundamental question: How likely is it that you would recommend us to a friend or colleague? Taffet and Jordan Goldenberg (Fast Company) Here’s a little secret most branding agencies won’t tell you. You can’t define your brand—your customer does.

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Common Mistakes Businesses Make When Evaluating & Improving Customer Experience

customer sure

Focusing Solely on Metrics While metrics like Net Promoter Score (NPS) and Customer Satisfaction (CSAT) are valuable indicators, relying solely on quantitative data can be a mistake. This is an interesting, much-debated topic that our CEO, Guy Letts, shared his views on with 360 Magazine recently.

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Customer Satisfaction Metrics and Tools to Improve Your Service

CSM Magazine

Customer satisfaction is one of the most important variables for any organization, and measuring it is essential for understanding how your consumers perceive your products, services, and brand. The good news is that there are various metrics and technologies available to help you measure and enhance customer satisfaction.